Access the full text.
Sign up today, get DeepDyve free for 14 days.
E. H. Wolgast (1958)
Do Husbands Make the Purchasing Decisions?Journal of Marketing, 21
R. Ferber, L. Lee (1974)
Husband-Wife Influence in Family Purchasing BehaviorJournal of Consumer Research, 1
W. Burr (1974)
Theory construction and the sociology of the family
D. Heer (1958)
Dominance and the Working WifeSocial Forces, 36
E. Bonfield (1978)
Perception of Marital Roles in Decision Processes: Replication and ExtensionACR North American Advances
H. Davis, Benny Rigaux (1974)
Perception of Marital Roles in Decision ProcessesJournal of Consumer Research, 1
H. Davis (1976)
Decision Making within the HouseholdJournal of Consumer Research, 2
citation_title=Advances in Experimental Social Psychology, citation_publication_date= (1970)
Advances in Experimental Social Psychology
R. G. Corrales (1975)
Power and Satisfaction in Early Marriage
D. Wackman (1965)
Word Ranking Instrument
A. G. Woodside (1974)
Woodside, A. G., “Dominance and Conflict in Family Purchase Decisions,”Proceedings, Fifth Annual Conference Association for Consumer Research, 1974.
L. Hoffman (1960)
Effects of the Employment of Mothers on Parental Power Relations and the Division of Household Tasks, 22
R. Cromwell, David Olsen (1977)
Power in familiesPopulation and Development Review, 4
Gary Munsinger, Weber Je, R. Hansen (1975)
Joint Home Purchasing Decisions by Husbands and WivesJournal of Consumer Research, 1
R. Blood, R. Hamblin (1958)
The Effect of the Wife's Employment on the Family Power StructureSocial Forces, 36
H. Davis (1970)
Dimensions of Marital Roles in Consumer Decision MakingJournal of Marketing Research, 7
Elizabeth Wolgast (1958)
Do Husbands or Wives Make the Purchasing Decisions?Journal of Marketing, 23
C. Safilios-rothschild (1970)
The study of family power structure: A review 1960-1969.Journal of Marriage and Family, 32
D. Hempel (1974)
Family Buying Decisions: A Cross-Cultural PerspectiveJournal of Marketing Research, 11
Stephen Lich-tyler (2002)
Household Decision-making: a Unified Approach
R. M. Cosenza (1979)
A New Approach
R. O. Blood (1958)
Rand McNally Sociology Series)
R. Middleton, S. Putney (1960)
Dominance in Decisions in the Family Race and Class DifferencesAmerican Journal of Sociology, 65
citation_title=Household Decision Making, citation_publication_date= (1961)
Household Decision Making
James Turk, N. Bell (1972)
Measuring Power in FamiliesJournal of Marriage and Family, 34
E.H. Bonfield (1977)
Replication and Extension
Abstract This study examines the effect of the working wife on the distribution of control in the family for specific product decisions. Results lend general support for the proposition that whether a wife is working or not affects her position in the control decision structure in the family. However, the presence of children in the family and the reason for working had no effect on this distribution of control. A new methodological approach to assessing “power” in the family is utilized.
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1980
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.