Access the full text.
Sign up today, get DeepDyve free for 14 days.
J. Margolis, Hillary Elfenbein, J. Walsh (2009)
Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial PerformanceOrganizations & Markets: Motivation & Incentives eJournal
MA Delmas, V Doctori-Blass (2010)
Corporate environmental performance: the trade-offs of sustainability ratingsBusiness Strategy and the Environment, 19
Shuili Du, C. Bhattacharya, Sankar Sen (2010)
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust BarrierO&M: Firms & Other Social Institutions eJournal
Mark Mitchell (1989)
THE IMPACT OF EXTERNAL PARTIES ON BRAND‐NAME CAPITAL: THE 1982 TYLENOL POISONINGS AND SUBSEQUENT CASESEconomic Inquiry, 27
Edwin Stafford, M. Polonsky, Cathy Hartman (2000)
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron AllianceBusiness Strategy and The Environment, 9
J. Harrison, Edward Freeman, J. Harrison (1999)
STAKEHOLDERS, SOCIAL RESPONSIBILITY, AND PERFORMANCE: EMPIRICAL EVIDENCE AND THEORETICAL PERSPECTIVESAcademy of Management Journal, 42
Abagail McWilliams, D. Siegel (2001)
Corporate Social Responsibility: a Theory of the Firm PerspectiveAcademy of Management Review, 26
S Du, CB Bhattacharya, S Sen (2011)
Corporate social responsibility and competitive advantage: overcoming the trust barrierManagement Science, 57
G. Day (2011)
Closing the Marketing Capabilities GapJournal of Marketing, 75
J. Heckman (1979)
Sample selection bias as a specification errorApplied Econometrics, 31
Shuba Srinivasan, D. Hanssens (2008)
Marketing and Firm Value: Metrics, Methods, Findings, and Future DirectionsJournal of Marketing Research, 46
(2010)
Strategic alliances for environmental protection in Facilitation of sustainable innovation through collaboration: A
Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha (2007)
New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't KeepJournal of Marketing Research, 44
M. Delmas, María Montes-Sancho (2009)
Voluntary agreements to improve environmental quality: symbolic and substantive cooperationSouthern Medical Journal, 31
Michael Barnett, Andrew King (2008)
Good Fences Make Good Neighbors: A Longitudinal Analysis of an Industry Self-Regulatory InstitutionERN: Regulation (IO) (Topic)
J. McGee (2015)
Resource-Based View
Christian Homburg, Josef Vollmayr, A. Hahn (2014)
Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and ChinaJournal of Marketing, 78
Arun Sharma, G. Iyer, A. Mehrotra, R. Krishnan (2010)
Sustainability and business-to-business marketing: A framework and implicationsIndustrial Marketing Management, 39
F. Reinhardt (2000)
Down to Earth: Applying Business Principles to Environmental Management
D. Mowery (1989)
Collaborative ventures between U.S. and foreign manufacturing firmsResearch Policy, 18
Brian Chabowski, Jeannette Mena, Tracy Gonzalez-Padron (2011)
The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunitiesJournal of the Academy of Marketing Science, 39
Stefan Wuyts, I. Geyskens (2005)
The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner SelectionJournal of Marketing, 69
E. Smith (2001)
Impact , environmental
High-technology employment: a NAISC-based Update
Irina Kozlenkova, Stephen Samaha, Robert Palmatier (2014)
Resource-based theory in marketingJournal of the Academy of Marketing Science, 42
Luis Diestre, N. Rajagopalan (2011)
An Environmental Perspective on Diversification: The Effects of Chemical Relatedness and Regulatory SanctionsAcademy of Management Journal, 54
D. Pujari, K. Peattie, G. Wright (2004)
Organizational antecedents of environmental responsiveness in industrial new product developmentIndustrial Marketing Management, 33
JE Oxley, RC Sampson, BS Silverman (2009)
Arms race or detende? How interfirm alliance announcements change the stock market valuation of rivalsManagement Science, 55
Subrata Chakrabarty, Liang Wang (2012)
The Long-Term Sustenance of Sustainability Practices in MNCs: A Dynamic Capabilities Perspective of the Role of R&D and InternationalizationJournal of Business Ethics, 110
S. Khotari, Jerold Warner, S. Kothari, W. Simon, J. Lewellen, Adam Kolasinski, J. Ritter, Irfan Safdar, Alan Wancier (2007)
Econometrics of Event Studies
S. Hunt (2011)
Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approachJournal of the Academy of Marketing Science, 39
S Mishra, SB Modi (2016)
Corporate social responsibility and shareholder wealth: the role of marketing capabilityJournal of Marketing, 80
Heather Dixon-Fowler, D. Slater, Jonathan Johnson, Alan Ellstrand, Andrea Romi (2013)
Beyond “Does it Pay to be Green?” A Meta-Analysis of Moderators of the CEP–CFP RelationshipJournal of Business Ethics, 112
S Mani, X Luo (2015)
Product alliances, alliance networks, and shareholder value: evidence from the biopharmaceutical industryInternational Journal of Research in Marketing, 32
S. Hart, G. Ahuja (1996)
DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCEBusiness Strategy and The Environment, 5
(2006)
Discovering Taxonomy in the Kinder Lydenburg Domini Ratings Data
J Surroca, JA Tribó, S Waddock (2010)
Corporate responsibility and financial performance: the role of intangible resourcesStrategic Management Journal, 31
O. Ferrell, Tracy Gonzalez-Padron, G. Hult, I. Maignan (2010)
From Market Orientation to Stakeholder OrientationJournal of Public Policy & Marketing, 29
Kai Li, N. Prabhala (2005)
Self-Selection Models in Corporate FinanceCorporate Finance: Valuation
Amol Joshi, Atul Nerkar (2011)
When do strategic alliances inhibit innovation by firms? Evidence from patent pools in the global optical disc industrySouthern Medical Journal, 32
Mitchell Olsen, Rebecca Slotegraaf, Sandeep Chandukala (2014)
Green Claims and Message Frames: How Green New Products Change Brand AttitudeJournal of Marketing, 78
D. Rondinelli, T. London (2003)
How corporations and environmental groups cooperate: Assessing cross-sector alliances and collaborationsAcademy of Management Perspectives, 17
G. Schwarz (1978)
Estimating the Dimension of a ModelAnnals of Statistics, 6
C. Katsikeas, Constantinos Leonidou, A. Zeriti (2016)
Eco-friendly product development strategy: antecedents, outcomes, and contingent effectsJournal of the Academy of Marketing Science, 44
B. Mariadoss, P. Tansuhaj, Nacef Mouri (2011)
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firmsIndustrial Marketing Management, 40
B. Swaminathan, A. Purnanandam (2002)
Are Ipos Really Underpriced?Capital Markets eJournal
Eric Fang, Jongkuk Lee, Robert Palmatier, Zhaoyang Guo (2016)
Understanding the Effects of Plural Marketing Structures on Alliance PerformanceJournal of Marketing Research, 53
P Kale, JH Dyer, H Singh (2002)
Alliance capability, stock market response, and long‐term alliance success: the role of the alliance functionStrategic Management Journal, 23
D. Closs, C. Speier, Nathan Meacham (2011)
Sustainability to support end-to-end value chains: the role of supply chain managementJournal of the Academy of Marketing Science, 39
Constantinos Leonidou, L. Leonidou (2011)
Research into environmental marketing/management: a bibliographic analysisEuropean Journal of Marketing, 45
G. Filbeck, Raymond Gorman (2004)
The Relationship between the Environmental and Financial Performance of Public UtilitiesEnvironmental and Resource Economics, 29
Stephen Brown, Jerold Warner (1985)
Using daily stock returns: The case of event studiesJournal of Financial Economics, 14
H Lin, N Darnall (2010)
Strategic alliances for environmental protection in Facilitation of sustainable innovation through collaboration: A multi-stakeholder perspective
AK Purnanandam, B Swaminathan (2004)
Are IPOs really underpriced?Review of Financial Studies, 17
P. Hibbert (2010)
Inter-organizational collaboration
U Wassmer, R Paquin, S Sharma (2014)
The engagement of firms in environmental collaborations: existing contributions and future directionsBusiness & Society, 54
Mark Grinblatt, S. Titman (1992)
The Persistence of Mutual Fund PerformanceJournal of Finance, 47
H. Servaes, Ane Tamayo (2012)
The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer AwarenessPOL: Social Responsibility Practices (Topic)
D. Siegel (2010)
Green management matters only if it yields more green: an economic/strategic perspectiveStrategic Direction, 26
S. Vachon, R. Klassen (2006)
GREEN PROJECT PARTNERSHIP IN THE SUPPLY CHAIN: THE CASE OF THE PACKAGE PRINTING INDUSTRYJournal of Cleaner Production, 14
J. Kärnä, E. Hansen, H. Juslin (2003)
Social responsibility in environmental marketing planningEuropean Journal of Marketing, 37
J. Cronin, Jeffery Smith, Mark Gleim, Edward Ramírez, J. Martinez (2011)
Green marketing strategies: an examination of stakeholders and the opportunities they presentJournal of the Academy of Marketing Science, 39
M. Delmas, Vered Blass (2010)
Measuring corporate environmental performance: the trade-offs of sustainability ratingsBusiness Strategy and The Environment, 19
Michael Song, C. Droge, Sangphet Hanvanich, R. Calantone (2005)
Marketing and technology resource complementarity : An analysis of their Interaction Effect in two environmental contextsStrategic Management Journal, 26
MA Delmas, MJ Montes‐Sancho (2010)
Voluntary agreements to improve environmental quality: symbolic and substantive cooperationStrategic Management Journal, 31
E. Fama, K. French (1993)
Common risk factors in the returns on stocks and bondsJournal of Financial Economics, 33
J. Kolari, S. Pynnönen (2010)
Event Study Testing with Cross-sectional Correlation of Abnormal ReturnsReview of Financial Studies, 23
N. Park, John Mezias, Jaeyong Song (2004)
A Resource-based View of Strategic Alliances and Firm Value in the Electronic MarketplaceJournal of Management, 30
G. Day (1994)
The Capabilities of Market-Driven OrganizationsJournal of Marketing, 58
Jordi Surroca, Josep Tribó, S. Waddock (2010)
Corporate Responsibility and Financial Performance: The Role of Intangible ResourcesCSR & Management Practice eJournal
P. Kale (2010)
Managing strategic alliances: what do we know now, and where do we go from here?Strategic Direction, 26
K. Peattie (2001)
Towards Sustainability: The Third Age of Green MarketingThe Marketing Review, 2
A. Krasnikov, S. Jayachandran (2008)
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm PerformanceJournal of Marketing, 72
P. Kale, Jeffrey Dyer, Harbir Singh (2002)
Alliance capability, stock market response, and long‐term alliance success: the role of the alliance functionSouthern Medical Journal, 23
Christian Homburg, Marcel Stierl, Torsten Bornemann (2013)
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility EngagementJournal of Marketing, 77
G. Walker, B. Kogut (1993)
INTERFIRM COOPERATION AND STARTUP INNOVATION IN THE BIOTECHNOLOGY INDUSTRY., 1993
Osman Zaim (2004)
Measuring environmental performance of state manufacturing through changes in pollution intensities: a DEA frameworkEcological Economics, 48
Julia Kwok, Elizabeth Rabe (2010)
Conflict Between Doing Well And Doing Good? Capital Budgeting Case Study - CoorsJournal of Business Case Studies, 6
R. Gulati (1998)
Alliances and networksStrategic Management Journal, 19
C. Moorman, Rebecca Slotegraaf (1999)
The Contingency Value of Complementary Capabilities in Product DevelopmentJournal of Marketing Research, 36
B. Jacobs, V. Singhal, Ravi Subramanian (2008)
An Empirical Investigation of Environmental Performance and the Market Value of the FirmSRPN: Carbon Reduction (Topic)
S. Mirsky (2016)
Arms Race.Scientific American, 314 6
Lynette Mathur, I. Mathur (2000)
An Analysis of the Wealth Effects of Green Marketing StrategiesJournal of Business Research, 50
C. Bhattacharya, Daniel Korschun (2008)
Stakeholder Marketing: Beyond the Four Ps and the CustomerJournal of Public Policy & Marketing, 27
S. Müller, J. Scealy, A. Welsh (2013)
Model Selection in Linear Mixed ModelsStatistical Science, 28
K. Kalaignanam, Tarun Kushwaha, Meike Eilert (2012)
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile IndustryJournal of Marketing, 77
(2011)
Evaluating long-horizon event studymethodology, available at SSRN 1865625
Ulrich Wassmer, Raymond Paquin, Sanjay Sharma (2014)
The Engagement of Firms in Environmental CollaborationsBusiness & Society, 53
P. Kotler (2011)
Reinventing Marketing to Manage the Environmental ImperativeJournal of Marketing, 75
Charles Cho, Charles Cho, Dennis Patten (2007)
The role of environmental disclosures as tools of legitimacy: A research noteAccounting Organizations and Society, 32
J. Selsky, Barbara Parker (2005)
Cross-Sector Partnerships to Address Social Issues: Challenges to Theory and PracticeJournal of Management, 31
Xueming Luo, C. Bhattacharya (2006)
Corporate Social Responsibility, Customer Satisfaction, and Market ValueJournal of Marketing, 70
AM Joshi, A Nerkar (2011)
When do strategic alliances inhibit innovation by firms? Evidence from patent pools in the global optical disc industryStrategic Management Journal, 32
(2003)
KLD ratings data: Inclusive social rating criteria
Tillmann Wagner, R. Lutz, Barton Weitz (2009)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility PerceptionsJournal of Marketing, 73
Natalie Mizik, R. Jacobson (2003)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic EmphasisJournal of Marketing, 67
Paul Chaney, T. Devinney, R. Winer (1993)
The Impact of New Product Introductions on the Market Value of FirmsThe Journal of Business, 64
Somnath Das, P. Sen, Sanjit Sengupta (1998)
Impact of Strategic Alliances on Firm ValuationAcademy of Management Journal, 41
R. Klassen, C. McLaughlin (1996)
The impact of environmental management on firm performanceManagement Science, 42
J. Peloza, Jingzhi Shang (2011)
How can corporate social responsibility activities create value for stakeholders? A systematic reviewJournal of the Academy of Marketing Science, 39
J Mattingly, S Berman (2006)
Measurement of corporate social action: discovering taxonomy in the Kinder Lydenburg Domini ratings dataBusiness and Society, 45
B. Hillebrand, P. Driessen, Oliver Koll (2015)
Stakeholder marketing: theoretical foundations and required capabilitiesJournal of the Academy of Marketing Science, 43
V. Swaminathan, C. Moorman (2009)
Marketing Alliances, Firm Networks, and Firm Value CreationJournal of Marketing, 73
J. Mish, D. Scammon (2010)
Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line FirmsJournal of Public Policy & Marketing, 29
Rajan Varadarajan (2015)
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientationJournal of the Academy of Marketing Science, 45
Marcel Marrewijk (2003)
Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and CommunionJournal of Business Ethics, 44
G. Jarrell, S. Peltzman (1985)
The Impact of Product Recalls on the Wealth of SellersJournal of Political Economy, 93
MM Carhart (1997)
On persistence in mutual fund performanceThe Journal of Finance, 52
A Sharma, K Kearins (2011)
Inter-organizational collaboration for regional sustainability what happens when organizational representatives come together?The Journal of Applied Behavioral Science, 47
Sudha Mani, Xueming Luo (2014)
Product Alliances, Alliance Networks, and Shareholder Value: Evidence from the Biopharmaceutical IndustryEconomics of Networks eJournal
James Mattingly, Shawn Berman (2006)
Measurement of Corporate Social ActionBusiness & Society, 45
Karen Schnietz, M. Epstein (2005)
Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a CrisisCorporate Reputation Review, 7
P Kale, H Singh (2009)
Managing strategic alliances: what do we know now, and where do we go from here?Academy of Management Perspectives, 23
Brian Connelly, D. Ketchen, S. Slater (2011)
Toward a “theoretical toolbox” for sustainability research in marketingJournal of the Academy of Marketing Science, 39
Victoria Crittenden, W. Crittenden, L. Ferrell, O. Ferrell, Christopher Pinney (2011)
Market-oriented sustainability: a conceptual framework and propositionsJournal of the Academy of Marketing Science, 39
(2009)
2009).Marketing and firm value: metrics
Xueming Luo, C. Bhattacharya (2009)
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic RiskJournal of Marketing, 73
E. Fama, K. French (1995)
Size and Book-to-Market Factors in Earnings and ReturnsJournal of Finance, 50
J. Aragón-Correa, E. Rubio‐López (2007)
Proactive Corporate Environmental Strategies: Myths and MisunderstandingsLong Range Planning, 40
Michael Barnett, R. Salomon (2006)
Beyond Dichotomy: The Curvilinear Relationship between Social Responsibility and Financial PerformanceSRPN: Other Socially Responsible Investment (Topic)
Stuart Hart, Glen Dowell (2010)
Invited Editorial: A Natural-Resource-Based View of the FirmJournal of Management, 37
M. Eisend, Heiner Evanschitzky, R. Calantone (2016)
The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country InstitutionsJournal of International Marketing, 24
Many businesses increasingly use strategic partnerships to manage corporate environmental agendas. However, how value is created in green partnerships remains largely unexplored. To address this gap, the authors examine the effects of announcements of green partnerships (marketing versus technology) on shareholder value. It is argued that in green partnerships firms leverage marketing and technology-related capabilities for value-enhancing purposes. The results show that announcements of green marketing partnerships have an immediate positive and significant effect on shareholder value, whereas announcements of green technology partnerships produce an immediate negative and significant effect. Nevertheless, green technology partnerships can accrue positive returns, but over a longer-term (1 year) period. In “dirtier” industries, it is more difficult to generate positive returns to green partnerships. Counterintuitively, though, in high-polluting industries, firms having a history of positive environmental performance experience lower financial gains from announcements of green partnerships than firms that were less environmentally responsible in the past.
Journal of the Academy of Marketing Science – Springer Journals
Published: Jul 11, 2016
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.