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September Money (1978)
Money, September 1978, p. 5.
“A New Breed of Lawyers Born of Advertising Steven Y. Roberts (1978)
Steven Y. Roberts, “A New Breed of Lawyers Born of Advertising,”New York Times, November 11, 1978, p. 26.
William R. Schmidt (1979)
How to Market Your Law Practice
“Advertising and the Price and Quality of Legal Services Timothy J. Muris and Fred S. McChesney (1979)
The Case for Legal Clinics
“Deregulation of Professional Advertising James Porter (1978)
An Empirical Analysis of Marketplace Effects in the Legal Profession
“The Great Ad Venture Daniel B. Moscovitz (1977)
Daniel B. Moscovitz, “The Great Ad Venture,”Juris Doctor, September 1977, pp. 15–25.
for example See (1979)
See, for example, “Paying Less for a Lawyer,”Consumer Reports, September 1979, pp. 522–525 and Joel Makower, “How to Buy a Lawyer,”The Washingtonian, November 1978.
T. Muris, Fred McChesney (1979)
Advertising and the Price and Quality of Legal Services: The Case for Legal ClinicsLaw and Social Inquiry-journal of The American Bar Foundation, 4
John R. Bates and Van O'Steen v. State Bar of Arizona (1977)
John R. Bates and Van O'Steen v. State Bar of Arizona, 53 L. Ed. 2d810 (1977).
Abstract In 1977 the Supreme Court ruled that lawyers could not be prevented from advertising their prices for routine services, thus outlawing a long standing restriction imposed by the legal profession on its own members. This decision prompted a ferocious controversy (even for lawyers) over the proprieties of advertising legal services, not to mention the effect that “marketplace ethics” might wield on the delivery pricing, and quality of services offered to the great lay public. This article looks at how legal consumers are affected by the kind of high-volume, low-priced delivery of routine services that can only be offered profitably through aggressive marketing. Then it discusses how one firm used segmentation strategy and a consumer orientation to introduce the clinic concept on the East Coast. Finally, some implications of the immediate future of lawyer marketing for marketing professionals are analyzed.
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1979
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