Access the full text.
Sign up today, get DeepDyve free for 14 days.
John Deighton (1997)
Commentary on “Exploring the implications of the internet for consumer marketing”Journal of the Academy of Marketing Science, 25
A. Sloan (1964)
My years with General Motors
David Carson (1967)
International marketing: a comparative systems approachThe International Executive, 9
Gilmore Jh, Pine nd (1997)
The four faces of mass customization.Harvard Business Review, 75
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
R. Keith (1960)
The Marketing RevolutionJournal of Marketing, 24
N. Borden, P. Kotler (1960)
Marketing management : analysis, planning, and controlJournal of Marketing, 37
Jagdish N. Sheth, Rajendra S. Sisodia (1995)
Feeling the Heat: Making Marketing More ProductiveMarketing Management, 4
Arun Sharma (1997)
Who Prefers Key Account Management Programs? An Investigation of Business Buying Behavior and Buying Firm CharacteristicsJournal of Personal Selling and Sales Management, 17
(1957)
The Marketing Philosophy as a Way of Business Life.” The Marketing Concept: Its Meaning to Management. New York: American Management Association
Hamish Mcrae (1996)
Seismic forces of global changeStrategy & Leadership, 24
P. Kotler (1973)
The Major Tasks of Marketing ManagementJournal of Marketing, 37
(1997)
Who Prefers Key Account Management
John C. Narver, Stanly F. Slater (1990)
The Effect of Market Orientation on Business ProfitabilityJournal of Marketing, 54
D. McArthur, T. Griffin (1997)
A marketing management view of integrated marketing communicationsJournal of Advertising Research, 37
B. Pine, Bart Victor (1993)
Making mass customization workHarvard Business Review, 71
D. Peppers, M. Rogers, Bob Dorf (1999)
Is your company ready for one-to-one marketing?Harvard business review, 77 1
J. Seth, R. Sisodia, A. Robert, Ca Oaks (1997)
Consumer behavior in the future., 50
Wiersema . 1997
Jim Cory (1995)
The New ConsumerChilton's Hardware, 232
R. Peterson, S. Balasubramanian, Bart Bronnenberg (1997)
Exploring the implications of the internet for consumer marketingJournal of the Academy of Marketing Science, 25
P. Bloom, George Milne, Robert Adler (1994)
Avoiding Misuse of New Information Technologies: Legal and Societal ConsiderationsJournal of Marketing, 58
Aqilah Mohamed, Hadi Hassan, Raef Hussein, Mustafa Akal (2001)
Marketing Channels and Economic Development
(1997)
The Innovators Dilemma
John B. McKitterick (1957)
What Is the Marketing Management ConceptThe Frontiers of Marketing Thought
J. Sheth, R. Sisodia (1999)
Revisiting marketing's lawlike generalizationsJournal of the Academy of Marketing Science, 27
Rohit Deshpandé, J. Farley, F. Webster (1993)
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisJournal of Marketing, 57
Don Peppers, Martha Rogers, Bob Dorf (1999)
Manager's Tool Kit: Is Your Company Ready for One-to-One Marketing?Harvard Business Review, 77
Don Peppers, M.L. Rogers (1993)
The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом)
Wendell Smith (1956)
Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 21
P. Francese (1969)
America at mid-decade.American demographics, 17
M. Treacy, Frederik Wiersema (1995)
The Discipline of Market Leaders
(1997)
Anticipatory Management: Tools for Better Decision Making.
P. Kotler (1972)
Marketing Management: Analysis, Planning, Implementation and Control
J. Sheth, Banwari Mittal, B. Newman (1998)
Customer Behavior: Consumer Behavior and Beyond
B. Mallen (1975)
Marketing Channels and Economic Development: A Literature OverviewInternational Journal of Physical Distribution & Logistics Management, 5
M. Treacy, Frederik Wiersema (2015)
The Discipline of Market Leaders-Choose your customers
(1994)
Dark Night of Marketing or a New Dawn? Changes in the Marketing Function?
(1957)
What Is the Marketing Management Concept?' In The Frontiers of Marketing Thought
David Dotlich, Peter Cairo (1999)
Why CEOs fail.Fortune, 139 12
F. Webster (1980)
Top management views of the marketing function
R. Haugh (1999)
The new consumer.Hospitals & health networks, 73 12
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively. The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the twentieth century, it will increasingly move toward customer-centric marketing in the next century. In the practice of customer-centric marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. The antecedents of customer-centric marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household and business markets, and technology applicability. On the basis of the shift toward customer-centric marketing, the authors expect increased importance of marketing as a “supply management” function, customer outsourcing, cocreation marketing, fixedcost marketing, and customer-centric organizations. This article highlights the implications of customer-centric marketing as well as the boundary conditions that will affect its adoption.
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 2000
Keywords: Marketing; Mass Customization; Relationship Marketing; Supply Management; Market Diversity
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.