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- Publisher
- Springer Journals
- Copyright
- Copyright © 2009 by Academy of Marketing Science
- Subject
- Business and Management; Business and Management, general; Marketing; Social Sciences, general
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/s11747-009-0137-1
- Publisher site
- See Article on Publisher Site
Abstract
The research examines the moderating effect of environmental unpredictability on the relationships of two supply chain information technologies (IT) on operational and financial performance. The results show that the greater the environmental unpredictability, the weaker the effect of B2B e-commerce that integrates the firm with supply chain members on operational and financial performance. In contrast, the greater the environmental unpredictability, the stronger the effect of supply chain analytic IT that fosters operational and strategic decision-making on operational and financial performance.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Mar 6, 2009