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Substructural dimensions of interorganizational relations in marketing channels

Substructural dimensions of interorganizational relations in marketing channels Abstract Indicants of the four primary dimensions of interorganizational relations (i.e. degree of formalization, degree of intensity, degree of reciprocity, and degree of standardization) were classified as either substructural or superstructural elements of interorganizational networks. Marketing channels of distribution were described as interorganizational systems of sellers and resellers. Types of marketing channels were categorized according to their degree of formalization. Relationships between this element of interorganizational network substructure and the other three dimensions of substructure were hypothesized. In general, as the degree of formalization among marketing channel members increases, the degree of intensity, the degree of reciprocity, and the degree of standardization are also expected to increase. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Substructural dimensions of interorganizational relations in marketing channels

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References (25)

Publisher
Springer Journals
Copyright
1981 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02721981
Publisher site
See Article on Publisher Site

Abstract

Abstract Indicants of the four primary dimensions of interorganizational relations (i.e. degree of formalization, degree of intensity, degree of reciprocity, and degree of standardization) were classified as either substructural or superstructural elements of interorganizational networks. Marketing channels of distribution were described as interorganizational systems of sellers and resellers. Types of marketing channels were categorized according to their degree of formalization. Relationships between this element of interorganizational network substructure and the other three dimensions of substructure were hypothesized. In general, as the degree of formalization among marketing channel members increases, the degree of intensity, the degree of reciprocity, and the degree of standardization are also expected to increase.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Jun 1, 1981

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