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Walter Kiechel (1981)
Three (or Four, or More) Ways to WinFortune, 104
Joop Adolfse, F. Vervoordeldonk (1979)
Strategic Planning and Policy Making in BanksLong Range Planning, 12
John S. Hammond (1979)
Strategic Market Planning
M. Bouamrene, R. Flavell (1980)
Airline corporate planning— a conceptual frameworkLong Range Planning, 13
Walter Kiechel (1981)
Oh Where, Oh Where Has My Little Dog Gone? Or My Cash Cow? Or My StarFortune, 104
”Business Week “United Airlines Takes a Flight Into Silence (1981)
“United Airlines Takes a Flight Into Silence,”Business Week 49 (April 13, 1981).
Charles W. Hofer (1976)
Research on Strategic Planning: A Survey of Past Studies and Suggestions for Future EffortsJournal of Economics and Business, 28
J. Mason, M. Mayer (1979)
Bank management and strategic planning for the 1980sLong Range Planning, 12
Subhash C. Jain (1981)
Marketing Planning and Strategy
Walter Kiechel (1981)
The Decline of the Experience CurveFortune, 104
D. Huffmire (1975)
Strategies of the United States AirlinesLong Range Planning, 8
Derek F. Abell (1978)
Metamorphosis in Market Planning
Abstract Firms in the commercial airline industry were studied to ascertain their use of strategic market planning. The results indicate strategic market planning and related techniques (Experience curve/cost analysis, portfolio analysis, investment opportunity analysis, and PIMS) are not employed by all firms. In fact, many corporate planners were unfamiliar with the state-of-the-art methods. These results were found in firms of all sizes. Overall, individuals familiar with the strategic market planning tools were critical of their inflexibility and felt they had limited application to the airline industry. Some firms have developed their own proprietary planning methods. A large proportion of smaller firms had no formal planning process, relying instead on executive judgement. Planners identified the need for greater support from top management and better definition of planning requirements. The results are suggestive of the opportunity for greater dissemination of the state-of-the art and research to improve planning technique.
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1983
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