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Social class and consumer behavior: A review for the 70's

Social class and consumer behavior: A review for the 70's Abstract Stratification of American society creates social classes— large groups of people sharing approximately the same life styles who are ranked according to social prestige. Class membership is determined on the basis of occupation, artifacts, association, and influence. Classes themselves are measured empirically through reputational, subjective, and objective techniques. The most popular models of American class structure provide for five or six distinct social strata. In recent years, however, divisions have become somewhat blurred by the spread of affluence and rapid social change. Social class appears to determine buying behavior for some products and services, and may be useful as a basis for market segmentation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Social class and consumer behavior: A review for the 70's

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References (31)

Publisher
Springer Journals
Copyright
1975 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729777
Publisher site
See Article on Publisher Site

Abstract

Abstract Stratification of American society creates social classes— large groups of people sharing approximately the same life styles who are ranked according to social prestige. Class membership is determined on the basis of occupation, artifacts, association, and influence. Classes themselves are measured empirically through reputational, subjective, and objective techniques. The most popular models of American class structure provide for five or six distinct social strata. In recent years, however, divisions have become somewhat blurred by the spread of affluence and rapid social change. Social class appears to determine buying behavior for some products and services, and may be useful as a basis for market segmentation.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Jun 1, 1976

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