Access the full text.
Sign up today, get DeepDyve free for 14 days.
N. Malhotra (1991)
Administration of Questionnaires for Collecting Quantitative Data in International Marketing ResearchJournal of Global Marketing, 4
N. Malhotra (1992)
Designing an International Marketing Research CourseJournal of Teaching in International Business, 3
Julian Baim Valentine Appel (1992)
Predicting and Correcting Response Rate Problems Using GeodemographyMarketing Research, 4
Calvin L. Hodock (1991)
The Decline and Fall of Marketing Research in Corporate AmericaMarketing Research, 3
N. Malhotra, A. Jain, C. Pinson (1988)
The Robustness of MDS Configurations in the Case of Incomplete DataJournal of Marketing Research, 25
N. Malhotra (1986)
An Approach to the Measurement of Consumer Preferences Using Limited InformationJournal of Marketing Research, 23
P. Fader, L. McAlister (1990)
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner DataJournal of Marketing Research, 27
Jerry J. Payne (1991)
Marketing Insights in the 1990s: The View From Coca-Cola USAMarketing Research, 3
M. Holbrook, E. Hirschman (1982)
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 9
David W. Stewart (1991)
From Methods and Projects to Systems and Process: The Evolution of Marketing Research TechniquesMarketing Research, 3
Gale D. Metzger (1990)
Single Source: Yes and No (The Backward View)Marketing Research, 2
Purushottam Papatla, L. Krishnamurthi (1992)
A Probit Model of Choice DynamicsMarketing Science, 11
Rajeev. Batra (1988)
Batra, Rajeev. 1988. “A First Look at the ARF Media-Oriented Single Source Data Analysis.” Paper presented at Seventh Annual ARF Electronic Media and Research Technologies Workshop (December).
R. Plutchik (1980)
A GENERAL PSYCHOEVOLUTIONARY THEORY OF EMOTION
Naresh K. Malhotra (1992)
Frameworl and Content.”Journal of Teaching in International Business.
P. Green (1984)
Hybrid Models for Conjoint Analysis: An Expository ReviewJournal of Marketing Research, 21
R. Zajonc, H. Markus (1982)
Affective and Cognitive Factors in PreferencesJournal of Consumer Research, 9
Andrew A. Mitchell (1986)
Some Issues Surrounding Research on the Effects of Feeling Advertisements
Lewis C. Winters (1990)
What’s New in Focus Group Research?Marketing Research, 2
Laurence N. Gold (1992)
High Technology Data Collection for Measurement and TestingMarketing Research, 4
Verne B. Churchill (1990)
The Role of Ad Hoc Survey Research in a Single Source WorldMarketing Research, 2
E. H. Demby (1990)
ESOMAR Urges Changes in Reporting Demographics, Issues Worldwide ReportMarketing News, 24
N. Malhotra (1993)
Marketing Research: An Applied Orientation
Laurie Ashcraft (1991)
The Evolving Marketing Research IndustryMarketing Research, 3
Lewis C. Winters (1990)
What’s New in Telephone Sampling Technology?Marketing Research, 2
J. Edell, M. Burke (1987)
The Power of Feelings in Understanding Advertising EffectsJournal of Consumer Research, 14
N. Malhotra (1992)
On the construct validity of intrinsic sources of personal relevanceJournal of Business Research, 25
J. Walker Smith (1990)
The Promise of Single Source—When, Where, and HowMarketing Research, 2
N. Malhotra (1988)
Some observations on the state of the art in marketing researchJournal of the Academy of Marketing Science, 16
Arun K. Jain Naresh K. Malhotra (1988)
The Robustness of MDS Configurations in the Face of Incomplete DataJournal of Marketing Research, 25
Jack J. Honomichl (1992)
The 1992 Honomichl Business Report on the Marketing Research IndustryMarketing News, 26
N. Malhotra (1990)
On “the effects of fatigue on judgments of interproduct similarity”International Journal of Research in Marketing, 7
N. Malhotra (1987)
Analyzing Marketing Research Data with Incomplete Information on the Dependent VariableJournal of Marketing Research, 24
Joel Cohen, C. Areni (1991)
Affect and consumer behavior
W. Perreault (1992)
The shifting paradigm in marketing researchJournal of the Academy of Marketing Science, 20
Conclusion Professor Perreault is to be applauded for bringing to our attention, in such a forceful manner, some of the changes taking place and those that are to come in marketing research. He has more than achieved his objective of fostering debate and dialogue concerning these changes. We have attempted to interpret the issues raised by Perreault (1992) in a more balanced way in the context of a new paradigm for marketing research and make some predictions of our own as to where marketing research is headed. We hope that readers find our ideas thought-provoking.
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1992
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.