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Shifting perspective on the Shifting Paradigm in Marketing Research: A new paradigm in marketing research

Shifting perspective on the Shifting Paradigm in Marketing Research: A new paradigm in marketing... Conclusion Professor Perreault is to be applauded for bringing to our attention, in such a forceful manner, some of the changes taking place and those that are to come in marketing research. He has more than achieved his objective of fostering debate and dialogue concerning these changes. We have attempted to interpret the issues raised by Perreault (1992) in a more balanced way in the context of a new paradigm for marketing research and make some predictions of our own as to where marketing research is headed. We hope that readers find our ideas thought-provoking. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Shifting perspective on the Shifting Paradigm in Marketing Research: A new paradigm in marketing research

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References (35)

Publisher
Springer Journals
Copyright
1992 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02725216
Publisher site
See Article on Publisher Site

Abstract

Conclusion Professor Perreault is to be applauded for bringing to our attention, in such a forceful manner, some of the changes taking place and those that are to come in marketing research. He has more than achieved his objective of fostering debate and dialogue concerning these changes. We have attempted to interpret the issues raised by Perreault (1992) in a more balanced way in the context of a new paradigm for marketing research and make some predictions of our own as to where marketing research is headed. We hope that readers find our ideas thought-provoking.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1992

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