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- Publisher
- Springer Journals
- Copyright
- Copyright © Academy of Marketing Science 2002
- Subject
- Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1177/03079459994335
- Publisher site
- See Article on Publisher Site
Abstract
This article attempts to bring coherence to the diversity that characterizes organizational learning research. It argues that organizational learning is embedded in four schools of thought: an economic school, a managerial school, a developmental school, and a process school. The article provides a comprehensive analysis of the schools, describes how they differ from each other, and outlines how each of them can be employed effectively. To demonstrate the benefits of theoretical plurality, the four schools are applied to the key marketing topics of market orientation and new product development. Implications for future research in marketing are provided.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 2002
Keywords: Organizational Learning; Market Orientation; Process View; Economic View; Process School