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Reviews of books

Reviews of books Peggy Cunningham, Editor Queen's University, pcunningham @ business.queensu, ca This edition of JAMS features reviews of five eclectic ivity, Economic Growth. In this book, Hunt synthesizes extant theories of competition to formulate what he terms but important books that may represent must-reads for the resource-advantage theory of competition. marketing academics, practitioners, and graduate stu- dents. The section begins with reviews of two books that I hope you enjoy reading these insightful reviews and address questions of the social responsibility of business. the books they cover. While many of the books reviewed in First is Jay M. Handleman's review of the Handbook of this section in the past have been written by American Marketing and Society edited by Paul N. Bloom and Greg- authors, we hope to have books written by authors from other countries included in this section soon. Thus, I ory T. Gundlach. This is an important collection of articles for those interested in interplay between marketing and encourage you to submit suggestions for books to be society. Articles by top scholars in the field clearly show included in the future in this section. I also invite you to how marketing can affect various aspects of consumer contact http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

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References (13)

Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 2001
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/03079450094252
Publisher site
See Article on Publisher Site

Abstract

Peggy Cunningham, Editor Queen's University, pcunningham @ business.queensu, ca This edition of JAMS features reviews of five eclectic ivity, Economic Growth. In this book, Hunt synthesizes extant theories of competition to formulate what he terms but important books that may represent must-reads for the resource-advantage theory of competition. marketing academics, practitioners, and graduate stu- dents. The section begins with reviews of two books that I hope you enjoy reading these insightful reviews and address questions of the social responsibility of business. the books they cover. While many of the books reviewed in First is Jay M. Handleman's review of the Handbook of this section in the past have been written by American Marketing and Society edited by Paul N. Bloom and Greg- authors, we hope to have books written by authors from other countries included in this section soon. Thus, I ory T. Gundlach. This is an important collection of articles for those interested in interplay between marketing and encourage you to submit suggestions for books to be society. Articles by top scholars in the field clearly show included in the future in this section. I also invite you to how marketing can affect various aspects of consumer contact

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 2001

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