Access the full text.
Sign up today, get DeepDyve free for 14 days.
Jeff B. Murray, Julie L. Ozanne (1991)
The Critical Imagination: Emancipatory Interests in Consumer ResearchJournal of Consumer Research, 18
Lisa Penaloza, Linda Price, Leigh McAlister, Michael L. Rothschild (1993)
Consumer Resistance: A Conceptual OverviewAdvances in Consumer Research
Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey (1998)
Market-Based Assets and Shareholder Value: A Framework for AnalysisJournal of Marketing, 62
Kathryn Harrison (1999)
Talking With the Donkey: Cooperative Approaches to Environmental ProtectionJournal of Industrial Ecology, 2
John Milliman, Judith A. Clair, Ian Mitroff (1994)
Environmental Groups and Business Organizations: Conflict or Co-Operation?Society for Advanced Management Journal, 59
Sharon Livesey (1999)
McDonald's and the Environmental Defense Fund: A Case Study of a Green AllianceJournal of Business Communications, 36
Andrew Crane (1998)
Exploring Green AlliancesJournal of Marketing Management, 14
Barbara B. Stern (1990)
Literary Criticism and the History of Marketing Thought: A New Perspective on ‘Reading’ Marketing ThoughtJournal of the Academy of Marketing Science, 18
Douglass C. North (1995)
Economic Theory in a Dynamic Economic WorldBusiness Economics, 30
George R. Milne, Easwar S. Iyer, Sara Gooding-Williams (1996)
Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government SectorsJournal of Public Policy and Marketing, 15
John F. Sherry, John F. Sherry (1995)
Marketing and Consumer Behavior: Into the FieldContemporary Marketing and Consumer Behavior
Frances Westley, Harri Vredenburg (1991)
Strategic Bridging: The Collaboration Between Environmentalists and Business in the Marketing of Green ProductsJournal of Applied Behavioral Science, 27
Barbara B. Stern (1992)
Historical and Personal Nostalgia in Advertising Text: TheFin de Siècle EffectJournal of Advertising, 21
Peggy Cunningham, Editor Queen's University, pcunningham @ business.queensu, ca This edition of JAMS features reviews of five eclectic ivity, Economic Growth. In this book, Hunt synthesizes extant theories of competition to formulate what he terms but important books that may represent must-reads for the resource-advantage theory of competition. marketing academics, practitioners, and graduate stu- dents. The section begins with reviews of two books that I hope you enjoy reading these insightful reviews and address questions of the social responsibility of business. the books they cover. While many of the books reviewed in First is Jay M. Handleman's review of the Handbook of this section in the past have been written by American Marketing and Society edited by Paul N. Bloom and Greg- authors, we hope to have books written by authors from other countries included in this section soon. Thus, I ory T. Gundlach. This is an important collection of articles for those interested in interplay between marketing and encourage you to submit suggestions for books to be society. Articles by top scholars in the field clearly show included in the future in this section. I also invite you to how marketing can affect various aspects of consumer contact
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 2001
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.