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Profit oriented and decision time market segmentation

Profit oriented and decision time market segmentation Abstract The authors report a refinement of their Survey Implemented Market Segmentation (SIMS) algorithm that adds decisiontime implementation by retailers. The analysis incorporates more completely the complexity of practical market segmentation policy alternatives. Two retailing executives aided in classifying variables that characterize potential market segments in terms of their temporal implementability. The result is an ability to formulate a segmentation policy applicable to long-range, medium-range, or short-range planning horizons. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Profit oriented and decision time market segmentation

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References (3)

Publisher
Springer Journals
Copyright
1975 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02722007
Publisher site
See Article on Publisher Site

Abstract

Abstract The authors report a refinement of their Survey Implemented Market Segmentation (SIMS) algorithm that adds decisiontime implementation by retailers. The analysis incorporates more completely the complexity of practical market segmentation policy alternatives. Two retailing executives aided in classifying variables that characterize potential market segments in terms of their temporal implementability. The result is an ability to formulate a segmentation policy applicable to long-range, medium-range, or short-range planning horizons.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Dec 1, 1977

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