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Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and theoretical implications and identifies future research directions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

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Publisher
Springer Journals
Copyright
Copyright © 2007 by Academy of Marketing Science
Subject
Business and Management; Business and Management, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/s11747-007-0040-6
Publisher site
See Article on Publisher Site

Abstract

In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and theoretical implications and identifies future research directions.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: May 9, 2007

References