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Place marketing and local proactivity in the economic development of Benoni

Place marketing and local proactivity in the economic development of Benoni PLACE MARKETING AND LOCAL PROACTIVITY IN THE ECONOMIC DEVELOPMENT OF BENONI MAm~',~ WALKER Place marketing involves the re-evaluation and re-presentation of a place in order to create and market a new image for the locality so as to enhance its competitive position in attracting or retaining resources (Ashworth and Voogd 1988; Paddison 1993; Short et al. 1993; Ward and Gold 1994; Short and Kim 1998; Ward 1998). According to Paddison (1993), place marketing is particularly dominant in times of economic change and instability and involves numerous participants and partnerships: the private sector, real estate developers, local authorities, national governments and NGOs. While place marketing has a considerable history, particularly in cities based on industrial activities, since the 1970s it has increased in intensity, scope and quality (Ward 1994, 1998). This has mainly been the result of various forms of restructuring at the global, national, regional and local level. Local authorities regard place marketing as a potential solution to managing the consequences which restructuring has brought, particularly the increased inter-urban competition (Short et al. 1993; Ward and Gold 1994; Fitzsimons 1995; Short and Kirn 1998). Place marketing strategies have subsequently emerged as a distinctive element in local economic development and http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Urban Forum Springer Journals

Place marketing and local proactivity in the economic development of Benoni

Urban Forum , Volume 11 (1) – Apr 8, 2009

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References (30)

Publisher
Springer Journals
Copyright
Copyright © 2000 by Springer SBM
Subject
Social Sciences, general; Human Geography; Landscape/Regional and Urban Planning; Population Economics; Political Science; Sociology
ISSN
1015-3802
eISSN
1874-6330
DOI
10.1007/BF03036832
Publisher site
See Article on Publisher Site

Abstract

PLACE MARKETING AND LOCAL PROACTIVITY IN THE ECONOMIC DEVELOPMENT OF BENONI MAm~',~ WALKER Place marketing involves the re-evaluation and re-presentation of a place in order to create and market a new image for the locality so as to enhance its competitive position in attracting or retaining resources (Ashworth and Voogd 1988; Paddison 1993; Short et al. 1993; Ward and Gold 1994; Short and Kim 1998; Ward 1998). According to Paddison (1993), place marketing is particularly dominant in times of economic change and instability and involves numerous participants and partnerships: the private sector, real estate developers, local authorities, national governments and NGOs. While place marketing has a considerable history, particularly in cities based on industrial activities, since the 1970s it has increased in intensity, scope and quality (Ward 1994, 1998). This has mainly been the result of various forms of restructuring at the global, national, regional and local level. Local authorities regard place marketing as a potential solution to managing the consequences which restructuring has brought, particularly the increased inter-urban competition (Short et al. 1993; Ward and Gold 1994; Fitzsimons 1995; Short and Kirn 1998). Place marketing strategies have subsequently emerged as a distinctive element in local economic development and

Journal

Urban ForumSpringer Journals

Published: Apr 8, 2009

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