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J. Armstrong (1975)
Monetary Incentives in Mail Surveys
Edwin M. Gleason Schuyler W. Buck (1974)
Using Monetary Inducements to Increase Response Rates from Mailed SurveysJournal of Applied Psychology, 59
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Monetary Inducement and Mail Questionnaire ResearchJournal of Marketing Research, 3
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A New Method of Increasing Mail Survey Responses: Contributions to CharityJournal of Marketing Research, 15
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Monetary Inducements and Mail Questionnaire ResponseJournal of Marketing Research, 3
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E. Hatfield, G. Walster, Ellen Berscheid, William Austin, J. Traupmann, Mary Utne (1978)
Equity: Theory and Research
Abstract A mail survey was conducted to empirically investigate contributions to charity as a method of stimulating responses to a mail survey. The research design included a control group and four experimental groups with the following treatments: a prepayment of $1.00 enclosed with the questionnaire (immediate personal reward), $1.00 promised upon return of the questionnaire with the respondent identified (delayed personal reward, no anonymity), $1.00 promised upon return of the questionnaire with no identification of the respondent (delayed personal reward, anonymity), and the promise of $1.00 contribution to a respondent-selected charity (delayed non-personal reward). The $1.00 prepayment yielded a statistically significant higher response rate than the $1.00 promised to charity or $1.00 promised upon return of the questionnaire. This study generally supports existing empirical foudnations of equity theory. An immediate personal reward yields a higher response rate than a delayed personal or non-personal reward.
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1984
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