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Nonresponse and generalizability in academic research

Nonresponse and generalizability in academic research Generalizability of results is an important issue in academic research. We have attempted to identify some of the major issues related to this topic and to propose consequent guidelines for research practices. Any working researcher knows all too well how difficult it can be to gain access to data and get good samples. Fortunately, academic research can make good use of imperfect samples, but it is incumbent on us to be aware of this issue and make our best efforts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Nonresponse and generalizability in academic research

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References (4)

Publisher
Springer Journals
Copyright
Copyright © 2006 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070305283778
Publisher site
See Article on Publisher Site

Abstract

Generalizability of results is an important issue in academic research. We have attempted to identify some of the major issues related to this topic and to propose consequent guidelines for research practices. Any working researcher knows all too well how difficult it can be to gain access to data and get good samples. Fortunately, academic research can make good use of imperfect samples, but it is incumbent on us to be aware of this issue and make our best efforts.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Apr 8, 2008

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