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- Publisher
- Springer Journals
- Copyright
- Copyright © Academy of Marketing Science 2002
- Subject
- Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1177/009207002236906
- Publisher site
- See Article on Publisher Site
Abstract
The authors discuss the motivations for this special issue and propose a conceptual framework pertaining to the issue’s theme. Using this framework as a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the Internet.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 2002
Keywords: Marketing; Service Quality; Customer Loyalty; Online Auction; Price Dispersion