Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/springer-journals/marketing-and-the-multinational-extending-internalisation-theory-OCDuVYC5Pf
References (55)
-
G. Tomas, M. Hult (2003)
A Research Agenda for the Nexus of Product Development and Supply Chain Management ProcessesJournal of Product Innovation Management, 20
-
R. Pinkerton, S. White (1931)
Hudson's Bay Company -
JC Andersen, JA Narus (1990)
A model of distributor firm and manufacturer firm working relationshipsJournal of Marketing, 54
-
Rajan Varadarajan (2010)
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premisesJournal of the Academy of Marketing Science, 38
-
P. Buckley (2007)
The strategy of multinational enterprises in the light of the rise of ChinaScandinavian Journal of Management, 23
-
SJ Paliwoda, JK Ryans (2008)
International marketing: Modern and classic papers (3 volumes) -
R. Achrol (1991)
Evolution of the Marketing Organization: New Forms for Turbulent EnvironmentsJournal of Marketing, 55
-
M. Chapman, Hanna Mattos, J. Clegg, P. Buckley (2008)
Close neighbours and distant friends—perceptions of cultural distanceInternational Business Review, 17
-
G. Porter, H. Livesay (1972)
Merchants and manufacturers : studies in the changing structure of nineteenth-century marketingJournal of Southern History, 38
-
JF Hennart (1988)
A transaction cost theory of equity joint venturesStrategic Management Journal, 9
-
P. Buckley, M. Casson (1998)
Analyzing Foreign Market Entry Strategies: Extending the Internalization ApproachJournal of International Business Studies, 29
-
Andreas Hinterhuber (2002)
Value Chain Orchestration in Action and the Case of the Global Agrochemical IndustryLong Range Planning, 35
-
R. Little (1970)
The Marketing Channel: Who Should Lead this Extra-corporate Organization?Journal of Marketing, 34
-
Brian Fugate, F. Sahin, J. Mentzer (2006)
SUPPLY CHAIN MANAGEMENT COORDINATION MECHANISMSJournal of Business Logistics, 27
-
L. Stone, T. Willan (1956)
The Early History of the Russia Company, 1553-1603.The Economic History Review, 9
-
B. Ohlin, P-O Hesselborn, P. Wijkman (1977)
The International Allocation of Economic Activity -
D. Gregory (1982)
Regional Transformation and Industrial Revolution: A Geography of the Yorkshire Woollen Industry -
P. Buckley, Niron Hashai (2004)
A global system view of firm boundariesJournal of International Business Studies, 35
-
A. Rugman, Joseph D’cruz (2000)
Multinationals As Flagship Firms: Regional Business Networks -
Jean-françois Hennart (1988)
A transaction costs theory of equity joint venturesSouthern Medical Journal, 9
-
P. Buckley, M. Casson (1977)
The future of the multinational enterprise -
J. Johanson, J. Vahlne (1977)
The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market CommitmentsJournal of International Business Studies, 8
-
M. Casson (1985)
Multinationals and Intermediate Product Trade -
Teresa Lopes, M. Casson (2007)
Entrepreneurship and the Development of Global BrandsBusiness History Review, 81
-
James Anderson, James Narus (1990)
A Model of Distributor Firm and Manufacturer Firm Working PartnershipsJournal of Marketing, 54
-
P. Buckley, M. Casson (1998)
Models of the Multinational EnterpriseJournal of International Business Studies, 29
-
A. Musson (1982)
THE BRITISH INDUSTRIAL REVOLUTIONHistory, 67
-
M Casson (1985)
The economic analysis of the multinational enterprise -
M. Cooper, L. Ellram (1993)
CHARACTERISTICS OF SUPPLY CHAIN MANAGEMENT AND THE IMPLICATIONS FOR PURCHASING AND LOGISTICS STRATEGY.The International Journal of Logistics Management, 4
-
P. Krugman (1992)
Geography and Trade -
S. Lipset, Bernard Bailyn (1956)
The New England Merchants in the Seventeenth Century.American Sociological Review, 21
-
J. Mcmanus (1975)
The Costs of Alternative Economic OrganizationsCanadian Journal of Economics, 8
-
M. Forsgren (2007)
A Multifarious Creature : Six tales of the multinational firm -
P. Buckley, M. Casson (2010)
A Theory of Cooperation in International Business -
J. Wills (1991)
Developing global products and marketing strategies: A construct and a research agendaJournal of the Academy of Marketing Science, 19
-
H. Wills, F. Scherer, A. Beckenstein, E. Kaufer, R. Murphy, F. Bougeon-Maasen (1977)
The Economics of Multi-Plant Operation.The Economic Journal, 87
-
P. Buckley, M. Casson (1993)
Economics as an Imperialist Social ScienceHuman Relations, 46
-
R. Mukherjee (1974)
The Rise and Fall of the East India Company -
S. Klein (1989)
A transaction cost explanation of vertical control in international marketsJournal of the Academy of Marketing Science, 17
-
F. Dwyer, M. Welsh (1985)
Environmental Relationships of the Internal Political Economy of Marketing ChannelsJournal of Marketing Research, 22
-
A. Rugman (1981)
Inside The Multinationals -
NJ Foss (1997)
Resources, firms and strategies -
J. Johanson, J. Vahlne (2011)
Markets as networks: implications for strategy-makingJournal of the Academy of Marketing Science, 39
-
R. Coase (1937)
The Nature of the FirmEconomica, 4
-
J. Markusen (2002)
Multinational Firms and the Theory of International Trade -
J. Barney (1991)
Firm Resources and Sustained Competitive AdvantageJournal of Management, 17
-
M. Humphries, J. Andreau, J. Lloyd (2001)
Banking and Business in the Roman WorldJournal of Roman Studies, 91
-
P. Buckley (2002)
International business versus international marketingInternational Marketing Review, 19
-
S. Thrupp (1989)
The Merchant Class of Medieval London -
J. Dunning (1977)
Trade, Location of Economic Activity and the MNE: A Search for an Eclectic Approach -
John Clarr (1990)
Cooperative Strategies in International BusinessJournal of International Business Studies, 21
-
(2006)
Global supply chain management (2 volumes) -
IR Macneil (1978)
Contracts: Adjustment of long-term economic relations under classical, neoclassical and relational contract lawNorthwestern University Law Review, 72
-
T. Madsen, Per Servais (2008)
International Marketing: Modern and Classic PapersEdward Elgar Publishing
-
Robert Allen (2009)
The British Industrial Revolution in Global Perspective
- Publisher
- Springer Journals
- Copyright
- Copyright © 2010 by Academy of Marketing Science
- Subject
- Business and Management; Business and Management, general; Marketing; Social Sciences, general
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/s11747-010-0243-0
- Publisher site
- See Article on Publisher Site
Abstract
Introducing marketing explicitly into the internalisation theory of the multinational enterprise considerably extends the power of the theory. In particular, it enables a comparison of marketing-led and technology-led multinationals and highlights the benefits of collaboration between them. It facilitates the analysis of outsourcing, and in particular of R&D. It highlights the importance to marketing-led firms of owning product rather than facilities. The analysis addresses key issues relating to “hollow firms”, “flagship firms” and the “global factory”.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Jan 7, 2011