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Marketing and the law

Marketing and the law Ann Morales Olazdbal, Anita Cava, and Rend Sacasas, Editors University of Miami Excessive Access to Web Information policies of the Internet Corporation for Assigned Names Can Be Tortious and Numbers (ICANN), accredited domain name regis- trars are required to provide that database. Register.com, Inc. v. Verio, Inc., 126 F. Supp. 2d 238 Verio sought to market Web-hosting services to cus- (S.D.N.Y. 2000) tomers who had recently registered domain names. Verio had found that it was best to contact potential customers as Ticketmaster Corp. v. Tickets.Corn, Inc., 2000 U.S. soon as possible after a domain name had been registered; Dist. LEXIS 12987 (C.D. Cal. August 10, 2000) delays in contacting those who had recently registered domain names decreased the likelihood that Verio would eBay, Inc v. Bidder's Edge, Inc., 100 F. Supp. 2d 1058 be able to convince them to engage Verio to provide site (N.D. Cal. 2000) hosting. Verio used computer programs to identify persons who The Internet has fostered new methodologies for dis- had recently registered domain names. Each day, it would seminating information. But that increased access to cus- download from Network Solutions a list of all currently tomers and potential customers may come with a registered http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

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Publisher
Springer Journals
Copyright
Copyright © 2001 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02890789
Publisher site
See Article on Publisher Site

Abstract

Ann Morales Olazdbal, Anita Cava, and Rend Sacasas, Editors University of Miami Excessive Access to Web Information policies of the Internet Corporation for Assigned Names Can Be Tortious and Numbers (ICANN), accredited domain name regis- trars are required to provide that database. Register.com, Inc. v. Verio, Inc., 126 F. Supp. 2d 238 Verio sought to market Web-hosting services to cus- (S.D.N.Y. 2000) tomers who had recently registered domain names. Verio had found that it was best to contact potential customers as Ticketmaster Corp. v. Tickets.Corn, Inc., 2000 U.S. soon as possible after a domain name had been registered; Dist. LEXIS 12987 (C.D. Cal. August 10, 2000) delays in contacting those who had recently registered domain names decreased the likelihood that Verio would eBay, Inc v. Bidder's Edge, Inc., 100 F. Supp. 2d 1058 be able to convince them to engage Verio to provide site (N.D. Cal. 2000) hosting. Verio used computer programs to identify persons who The Internet has fostered new methodologies for dis- had recently registered domain names. Each day, it would seminating information. But that increased access to cus- download from Network Solutions a list of all currently tomers and potential customers may come with a registered

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Apr 8, 2008

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