Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/springer-journals/marketing-and-the-adoption-of-microcomputers-an-application-of-N7ZU2qHJgX
References (38)
-
Thayer C. Taylor (1985)
How the PC Makes Friends With MarketersSales & Marketing Management, 135
-
R. McLeod, John Rogers (1982)
Marketing Information Systems: Uses in the Fortune 500California Management Review, 25
-
C. Schewe, James Wiek (1977)
Innovative Strategies for Improving MIS UtilizationAcademy of Management Review, 2
-
Benn R. Konsynski James I. Cash (1985)
IS Redraws Competitive BoundriesHarvard Business Review, 63
-
“The Well-Wired Marketer.” (1984)
34–37. -
Általános tudományok (2010)
Diffusion of Innovations -
Dick Berry (1983)
How Marketers Use Microcomputers—Now and In the FutureBusiness Marketing, 61
-
David J. Reibstein Leonard M. Lodish (1986)
New Gold Mines and Minefields in Market ResearchHarvard Business Review, 64
-
Robert D. Dewar Don E. Schultz (1984)
Technology’s Challenge To Marketing ManagementBusiness Marketing, 69
-
T. Robertson, H. Gatignon (1986)
Competitive Effects on Technology DiffusionJournal of Marketing, 50
-
R. McLeod, John Rogers (1985)
Marketing Information Systems: Their Current Status in Fortune 1000 CompaniesJ. Manag. Inf. Syst., 1
-
J. L. Weik C. D. Schewe (1977)
Innovative Strategies for Improving MIS UtiolizationAcademy of Management Review, 2
-
C. Schewe, W. Dillon (1978)
Marketing information system utilization: An application of self-concept theoryJournal of Business Research, 6
-
Robert D. Buzzell (1985)
Marketing 1995, A Scenario for the Future -
Tor Guimares (1984)
The Evolution of the Information CenterDatamation, 30
-
Cynthia R. Milsap (1985)
On-line and On TargetBusiness Marketing, 70
-
Sol Yurick (1984)
The king of MalaputaDatamation archive, 30
-
Charles W. Stryker (1985)
The Sales Information System—Putting the System to WorkBusiness Marketing, 70
-
Bernie Whalen (1984)
On-site Computer Interviewing Yields Research Data InstantlyMarketing News, 18
-
David L. Kurtz (1971)
Marketing Information Systems: Current Status in American Industry -
Sheldon Adelson (1983)
Computerized Market Support Systems Are The Way Of The FutureSales and Marketing Management in Canada, 24
-
R. Olshavsky (1980)
Time and the Rate of Adoption of InnovationsJournal of Consumer Research, 6
-
Judith Rosenfeld (1984)
Ready ... Aim ... ComputerMarketing Communications, 9
-
Trevor Wegner (1983)
Simulation as a Market Research Tool with Micro Computer ApplicationsJournal of the Market Research Society, 25
-
Mark Johnson (1985)
How Computerization Can Organize a Sales ForceBusiness Marketing, 70
-
James C. Wetherbe (1984)
A Survey of Information Centers: Services, Decisions, Problems, Successes -
C. Schewe (1974)
Marketing information systems—The problem of system usageJournal of the Academy of Marketing Science, 2
-
T. H. Braun (1980)
The History, Evolution, & Future of Financial Planning LanguagesICP Interface, Administrative & Accounting, 5
-
M. S. Scott Morton J. F. Rockart (1984)
Implications of Change in Information Technology for Corporate StrategyInterfaces, 14
-
Russell Fries, D. Sahal (1984)
Patterns of Technological InnovationTechnology and Culture, 25
-
Dorothy Leonard-Barton (1985)
Experts as Negative Opinion Leaders in the Diffusion of a Technological InnovationJournal of Consumer Research, 11
-
S. Gass (1984)
Documenting a Computer-Based ModelInterfaces, 14
-
M. Porter, Victor Millar (1985)
How Information Gives You Competitive Advantage -
J. Goodrich, W. King (1978)
Marketing management information systemsJournal of Marketing Research, 15
-
Ronald Beall Michael Dressler (1983)
What the Hot Marketing Tool of the ’80s Offers YouIndustrial Marketing, 69
-
“Ad Evaluation System Designed.” (1986)
1. -
E. Warren McFarlan (1984)
Information Technology Changes the Way You CompleteHarvard Business Review, 62
-
Charles Babcock (1986)
Information Systems Sharpen Retailers’ Competitive EdgeComputerworld, 20
- Publisher
- Springer Journals
- Copyright
- 1987 Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02723401
- Publisher site
- See Article on Publisher Site
Abstract
Abstract This paper examines the adoption of microcomputers in the marketing community. Diffusion theory is applied to gain clearer insights into why the infusion of this technology has succeeded where other forms of computer technology have lagged. Unique characteristics of microcomputers important to marketers are identified and those features most amenable to marketing settings are explained.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1987