Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/springer-journals/market-forecasting-with-binomial-plotting-graph-papers-EbyzsZOAIX
References (7)
-
F. E. Satterthwaite (1956)
“Comparison of Two Fractions Defective”. Industrial Quality Control XIII -
J. R. King (1971)
Probability Charts for Decision Making -
P. S. Olmstead (1967)
Olmstead, P. S. 1967. Private communication to the author. -
W. Dixon, F. Massey (1951)
Introduction to Statistical Analysis -
W. Wallis, H. Roberts (1956)
Statistics, a new approach -
P. S. Olmstead (1964)
Olmstead, P. S. 1964. “Stochastic Evaluation of Reliability.” Proceedings of the Tenth Annual Symposium on Reliability and Quality Control. -
TEAM
TEAM (Technical and Engineering Aids for Management), Graph Pad of Probability Papers. (Tamworth, Box 25, New Hampshire, 03886)
- Publisher
- Springer Journals
- Copyright
- 1974 The Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02729393
- Publisher site
- See Article on Publisher Site
Abstract
Abstract A simple method of analyzing sales data is presented utilizing binomial plotting graph papers. The procedures for assembling the data, plotting the results and interpreting the developed information are presented in three examples. These examples demonstrate the results of a trial sales period, a forecast of national sales from the trial period, and a forecast for an expanded model line from a two model line. A technical appendix is included describing the binomial distribution and demonstrating its applicability to sales data and market forecasting.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1974