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C Saunders (2005)
Looking for diamond cuttersMIS Quarterly, 29
D Grewal, N Puccinelli, KB Monroe (2018)
Meta-analysis: Integrating accumulated knowledgeJournal of the Academy of Marketing Science, 46
DR Lehmann, L McAlister, R Staelin (2011)
Sophistication in research in marketingJournal of Marketing, 75
RW Palmatier, MB Houston, J Hulland (2018)
Review articles: Purpose, process, and structureJournal of the Academy of Marketing Science, 46
DM Hanssens (2018)
The value of empirical generalizations in marketingJournal of the Academy of Marketing Science, 46
J Hulland, H Baumgartner, KM Smith (2018)
Marketing survey research best practices: Evidence and recommendations from a review of JAMS articlesJournal of the Academy of Marketing Science, 46
Journal of the Academy of Marketing Science (2019) 47:1–3 https://doi.org/10.1007/s11747-018-0615-4 EDITORIAL John Hulland Published online: 8 November 2018 Academy of Marketing Science 2018 The first editorial written by an incoming editor offers simple) combined with the meticulous use of strong readers a healthy mixture of reflection, homage, and theory and rigorous methodology (the richly complex). squinty-eyed peering into the future. Mine will be no In the sections that follow, I focus first on a brief descrip- different. The journal is in excellent shape as I begin tion of the current state of the journal. This is followed by my first full year as Editor-in-Chief (EIC) of the discussion of (1) the JAMS review team, (2) the review pro- Journal of the Academy of Marketing Science (JAMS), cess, (3) how to avoid desk rejection, and (4) the editorial thanks in very large part to its outstanding three-year directions I plan to pursue. guidance by Rob Palmatier. He has placed the journal on a strongly positive trajectory for the future, and I am both honored and a bit intimidated by the thought of following in his footsteps. State of the journal: BCelebration Day^ As I approached the writing of this editorial,
Journal of the Academy of Marketing Science – Springer Journals
Published: Nov 8, 2018
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