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Image and cost factors in the choice of mental health-care organizations: A causal model

Image and cost factors in the choice of mental health-care organizations: A causal model Abstract The importance of image as a determinant of choice has been demonstrated for banks, supermarkets, hospitals and other service organizations, but not in the instance of mental health-care providers. Based on a mail survey of residents of a medium-sized metropolitan area, this study explores the components of image for mental health-care institutions. A causal model is hypothesized and validated, specifying the relationships between preferences towards mental health-care institutions, with image and cost factors as potential determinants. The findings suggest that cost does not play a significant role in the choice of mental health providers, whereas image has a significant impact. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Image and cost factors in the choice of mental health-care organizations: A causal model

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References (28)

Publisher
Springer Journals
Copyright
1985 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02737203
Publisher site
See Article on Publisher Site

Abstract

Abstract The importance of image as a determinant of choice has been demonstrated for banks, supermarkets, hospitals and other service organizations, but not in the instance of mental health-care providers. Based on a mail survey of residents of a medium-sized metropolitan area, this study explores the components of image for mental health-care institutions. A causal model is hypothesized and validated, specifying the relationships between preferences towards mental health-care institutions, with image and cost factors as potential determinants. The findings suggest that cost does not play a significant role in the choice of mental health providers, whereas image has a significant impact.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1985

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