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Agric Hum Values (2018) 35:737–738 DOI 10.1007/s10460-017-9840-6 Howard Markel, The Kelloggs: The Battling Brothers of Battle Creek Pantheon Books, New York, 2017, 506 +pp. ISBN 978 03 07907271 Paul B. Thompson Accepted: 3 November 2017 / Published online: 14 November 2017 © Springer Science+Business Media B.V., part of Springer Nature 2017 Scholars who read and contribute to Agriculture and Human Kellogg vs. the bad Kellogg, but which is which? Is W.K. Values really should pay some attention to Howard Markel’s Kellogg the villain? He popularizes and then bastardizes the history of the intertwined pursuits of John Harvey Kellogg good doctor’s health giving recipes, increasing their addic- (1852–1943) and Will Keith Kellogg (1860–1951). The col- tiveness by adding sugars and shifting from whole wheat lective scholarly endeavor to which this journal is dedicated bran to less nutritious corn as the base cereal stock. Markel is one moment in a larger narrative in which the deeds of tells how Will pioneers not only manufacturing and manage- these brothers also play a central part, even if too few of us ment techniques on his way to becoming one of the richest are cognizant of it in the twenty-first century. It is the work men
Agriculture and Human Values – Springer Journals
Published: Nov 14, 2017
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