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How marketing scholars might help address issues in resource-based theory

How marketing scholars might help address issues in resource-based theory Kozlenkova et al. (Journal of the Academy of Marketing Science 2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

How marketing scholars might help address issues in resource-based theory

Journal of the Academy of Marketing Science , Volume 42 (1) – Aug 13, 2013

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References (14)

Publisher
Springer Journals
Copyright
Copyright © 2013 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/s11747-013-0351-8
Publisher site
See Article on Publisher Site

Abstract

Kozlenkova et al. (Journal of the Academy of Marketing Science 2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Aug 13, 2013

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