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Expert systems: The integrative sales management tool of the future

Expert systems: The integrative sales management tool of the future Abstract Personal computer technology has provided a major opportunity to develop revolutionary approaches to the solution of business problems. While applications of artificial intelligence and expert systems are rapidly emerging, few have been developed in the sales management area. Specifically, this paper proposes the creation of an expert system to enhance sales management activities and their coordination with the entire marketing function within an organization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Expert systems: The integrative sales management tool of the future

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References (21)

Publisher
Springer Journals
Copyright
1987 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02723403
Publisher site
See Article on Publisher Site

Abstract

Abstract Personal computer technology has provided a major opportunity to develop revolutionary approaches to the solution of business problems. While applications of artificial intelligence and expert systems are rapidly emerging, few have been developed in the sales management area. Specifically, this paper proposes the creation of an expert system to enhance sales management activities and their coordination with the entire marketing function within an organization.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Jun 1, 1987

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