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K. Carrington (1986)
Artificial Intelligence: Business Puts Thinking Cap on ComputersThe Hartford Courant Business Weekly, September 22
R. Kern (1986)
Survey of Selling Costs: Onward and Ever UpwardSales and Marketing Management, 136
F. Hayes-Roth (1984)
Knowledge-Based Expert SystemsComputer, 17
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T. Taylor (1986)
Marketers and the PC: Steady as She GoesSales an Marketing Management, 137
David King (1985)
Expert Systems
T. Taylor (1985)
PC’s Used by 1 in 10 Salespeople, Half of Marketing StaffsSales and Marketing Management, 134
J. Kennedy (1984)
Want Higher Sales Productivity?: Start With a Data BaseSales and Marketing Management, 133
T. Taylor (1986)
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R. H. Collins (1985)
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Douglas Dalrymple, W. Cron (1982)
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S. Oxman (1985)
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Abstract Personal computer technology has provided a major opportunity to develop revolutionary approaches to the solution of business problems. While applications of artificial intelligence and expert systems are rapidly emerging, few have been developed in the sales management area. Specifically, this paper proposes the creation of an expert system to enhance sales management activities and their coordination with the entire marketing function within an organization.
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1987
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