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- Publisher
- Springer Journals
- Copyright
- 1980 Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02721967
- Publisher site
- See Article on Publisher Site
Abstract
Abstract In any experiment, control over all possible variables affecting the response is rarely, if ever, possible. Even in a laboratory setting it is difficult to control all variables which might conceivably affect the outcome. This study identifies three variables—task relevancy, tool availability, and time allocation as variables which have potentially reactive effects in laboratory experiments.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1980