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Examing the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context

Examing the effects of positive social labeling, time, and request sizes on compliance in a... Abstract Following the lead of Reingen and Bearden (1983), this study examines the effectiveness of positive social labeling, particularly in conjunction with other factors, as a means of influencing verbal and behavioral compliance in a multistage marketing survey context. Such results offer a systematic extension to the labeling literature and provide further insight into labeling’s role as a practicable method of shaping and stimulating respondent behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Examing the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context

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References (31)

Publisher
Springer Journals
Copyright
1987 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02723286
Publisher site
See Article on Publisher Site

Abstract

Abstract Following the lead of Reingen and Bearden (1983), this study examines the effectiveness of positive social labeling, particularly in conjunction with other factors, as a means of influencing verbal and behavioral compliance in a multistage marketing survey context. Such results offer a systematic extension to the labeling literature and provide further insight into labeling’s role as a practicable method of shaping and stimulating respondent behavior.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Dec 1, 1987

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