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Event orientation and objectivity as ethical issues in media coverage of agriculture and the environment

Event orientation and objectivity as ethical issues in media coverage of agriculture and the... Public perception of agriculture and environmental issues are influenced by mass media reporting. Journalists are concerned about ethics, but typically do not consider the ethical dimensions of their emphases on objectivity and event reporting. These leave the mass media particularly vulnerable to manipulation through staged pseudo events, especially in topic areas such as agriculture and the environment, where reporters are likely to have limited expertise. Objectivity then may be used as a defensive cover. Journalists need to be more wary in reporting staged events designed just for media attention and to recognize the limitations of objectivity in their efforts to present balanced coverage of issues related to agriculture and the environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Agriculture and Human Values Springer Journals

Event orientation and objectivity as ethical issues in media coverage of agriculture and the environment

Agriculture and Human Values , Volume 9 (2) – Sep 27, 2005

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Publisher
Springer Journals
Copyright
Copyright
Subject
Philosophy; Ethics; Agricultural Economics; Veterinary Medicine/Veterinary Science; History, general; Evolutionary Biology
ISSN
0889-048X
eISSN
1572-8366
DOI
10.1007/BF02217627
Publisher site
See Article on Publisher Site

Abstract

Public perception of agriculture and environmental issues are influenced by mass media reporting. Journalists are concerned about ethics, but typically do not consider the ethical dimensions of their emphases on objectivity and event reporting. These leave the mass media particularly vulnerable to manipulation through staged pseudo events, especially in topic areas such as agriculture and the environment, where reporters are likely to have limited expertise. Objectivity then may be used as a defensive cover. Journalists need to be more wary in reporting staged events designed just for media attention and to recognize the limitations of objectivity in their efforts to present balanced coverage of issues related to agriculture and the environment.

Journal

Agriculture and Human ValuesSpringer Journals

Published: Sep 27, 2005

References