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The Future of Forecasting
- Publisher
- Springer Journals
- Copyright
- 1988 Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02723360
- Publisher site
- See Article on Publisher Site
Abstract
Abstract There are two distinct groups of emerging issues in the area of sales forecasting and decision support systems: methodological issues and implementational issues. This paper discusses each of them. The discussion of implementational issues includes some results of a survey of forecasting practice. The paper serves as a preface to the special section on sales forecasting and decision support systems and introduces the papers included in the special section.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1988