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Editorial

Editorial The year 1998 marks the 25th anniversary of the Jour- ing to the reviewers' comments and improving the manu- nal of the Academy of Marketing Science (JAMS). During script. If the collective reviewer feedback at the end of its quarter century of existence JAMS has come a long way round one is sufficiently positive, my preference would be from its humble introduction in 1973 as primarily a vehicle to offer a conditional acceptance (along with a detailed set for generating interest in and fostering the growth of its of revision instructions) rather than simply to invite a then year-old sponsoring organization, the Academy of revision to be sent out for another round of reviews. Marketing Science (Berkman 1992). Successive editors of Authors whose manuscripts go through a second round of JAMS have continued to upgrade its rigor, reputation, and reviews can expect to get a final decision except on rare visibility. Today JAMS is a well-respected, internationally occasions when I find it impossible to make a call without known and broad-based journal that has made--and con- another round of reviews. I will give authors the benefit of tinues to make--significant scholarly contributions to the the doubt when the reviewers' http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Editorial

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References (5)

Publisher
Springer Journals
Copyright
Copyright © 1998 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070398261001
Publisher site
See Article on Publisher Site

Abstract

The year 1998 marks the 25th anniversary of the Jour- ing to the reviewers' comments and improving the manu- nal of the Academy of Marketing Science (JAMS). During script. If the collective reviewer feedback at the end of its quarter century of existence JAMS has come a long way round one is sufficiently positive, my preference would be from its humble introduction in 1973 as primarily a vehicle to offer a conditional acceptance (along with a detailed set for generating interest in and fostering the growth of its of revision instructions) rather than simply to invite a then year-old sponsoring organization, the Academy of revision to be sent out for another round of reviews. Marketing Science (Berkman 1992). Successive editors of Authors whose manuscripts go through a second round of JAMS have continued to upgrade its rigor, reputation, and reviews can expect to get a final decision except on rare visibility. Today JAMS is a well-respected, internationally occasions when I find it impossible to make a call without known and broad-based journal that has made--and con- another round of reviews. I will give authors the benefit of tinues to make--significant scholarly contributions to the the doubt when the reviewers'

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Apr 8, 2008

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