Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/springer-journals/determinant-attribute-segmentation-5HrObH0ft8
References (35)
-
William L. Wilkie (1971)
The ‘Product Stream’ of Market Segmentation: A Research Approach -
W. Hays, R. Winkler (1975)
Statistics : Probability, Inference and Decision -
F. Bass, D. Tigert, Ronald Lonsdale (1968)
Market Segmentation: Group versus Individual BehaviorJournal of Marketing Research, 5
-
Dik W. Twedt (1964)
Some Practical Applications of ‘Heavy Half’ Theory -
H. Mathews, John Slocum (1969)
Social Class and Commercial Bank Credit Card UsageJournal of Marketing, 33
-
Yoram Wind (1972)
Market Segmentation -
G. Haines, J. Howard, J. Sheth (1970)
The Theory of Buyer Behavior.Journal of the American Statistical Association, 65
-
Ronald E. Frank (1968)
Market, Segmentation: Findings and Implications -
Daniel Yankelovich (1964)
New Criteria for Market SegmentationHarvard Business Review, 42
-
J. Myers, M. Alpert (1968)
Determinant Buying Attitudes: Meaning and MeasurementJournal of Marketing, 32
-
S. Rich, S. Jain (1968)
Social Class and Life Cycle as Predictors of Shopping BehaviorJournal of Marketing Research, 5
-
H. Lee Mathews John W. Slocum (1970)
Social Class and Income as Indicators of Consumer Credit BehaviourJournal of Marketing, 34
-
R. Frank, W. Massy, Harper Boyd (1967)
Correlates of Grocery Product Consumption RatesJournal of Marketing Research, 4
-
Robert W. and D. D. Doreen. Sweitzer (1974)
“Some Alternative Multivariate Approaches to Benefit Segmentation -
Pierre Martineau (1970)
Social Class and Income as Indicators of Consumer Credit BehaviorJournal of Marketing, 34
-
Roger R. Stanton James H. Myers (1971)
Correlates of Buyer Behaviour: Social Class vs. IncomeJournal of Marketing, 35
-
F. Bass, W. Wilkie (1973)
A Comparative Analysis of Attitudinal Predictions of Brand PreferenceJournal of Marketing Research, 10
-
H. E. Heller (1968)
Defining Target Markets by Their Attitude Profiles -
Douglas Tigert Frank M. Bass (1968)
Market Segmentation: Group versus Individual BehaviourJournal of Marketing Research, 5
-
H. Claycamp (1965)
Characteristics of Owners of Thrift Deposits in Commercial Banks and Savings and Loan AssociationsJournal of Marketing Research, 2
-
R. Hisrich, M. Peters (1974)
Selecting the Superior Segmentation CorrelateJournal of Marketing, 38
-
Subhash C. Jain Stuart U. Rich (1968)
Social Class and Life Cycle as Predictors of Shopping BehaviourJournal of Marketing Research, 5
-
Russell Haley (1968)
Benefit Segmentation: A Decision-oriented Research ToolJournal of Marketing, 32
-
M. Fishbein (1976)
A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object -
J. Myers, J. Mount (1973)
More on Social Class vs. Income as Correlates of Buying BehaviorJournal of Marketing, 37
-
Wendell Smith (1956)
Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 21
-
W. Wells, G. Gubar (1966)
Life Cycle Concept in Marketing ResearchJournal of Marketing Research, 3
-
E. Jerome McCarthy (1971)
Basic Marketing: A Managerial Approach -
Robert L. Anderson (1972)
Does Business Use Market Segmentation?The Southern Journal of Business, 7
-
W. G. Cockran (1967)
Statistical Methods -
J. Myers, Roger Stanton, A. Haug (1971)
Correlates of Buying Behavior: Social Class vs. IncomeJournal of Marketing, 35
-
Philip Kotler (1972)
Marketing Management -
M. Alpert (1971)
Identification of Determinant Attributes: A Comparison of MethodsJournal of Marketing Research, 8
-
John F. Mount James H. Myers (1973)
More on Social Class vs. Income as Correlates of Buying BehaviourJournal of Marketing, 37
-
Russel I. Haley (1968)
Benefit SegmentationJournal of Marketing, 32
- Publisher
- Springer Journals
- Copyright
- 1975 Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02729960
- Publisher site
- See Article on Publisher Site
Abstract
Abstract A major issue in segmentation research is the selection of the “best” dimensions to group consumers into homogeneous subsets. In this article the linkage between demographics, beliefs and behaviour is used to identify market segments, rather than a single variable. Demographics that are correlated with consumers' beliefs about the presence or absence of nine attributes of four Canadian banks are used to categorize consumers. The correlations between beliefs and behaviours are compared category by category. The significantly different correlations identify unique determinant attributes which become the basis for the market segments. Since each bank has somewhat different determinant attributes, the positions of the banks relative to each segment are specified.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1975