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Decision-making of the multinational executive: A research paradigm

Decision-making of the multinational executive: A research paradigm Abstract Studies of executive decision-making have traditionally relied upon introspective description and interpretation. Yet psychologists have developed an evolving sophistication in what has been termed “paramorphic mapping” of the judgmental process. This research domain provides a rich framework within which empirical investigations of executive judgment can be meaningfully explored. This part, Part I of a two-part series, looks at several methodological and theoretical considerations applicable to multinational executive decision-making studies; Part II, to appear in a subsequent issue of this journal, provides evidence gathered in a field application of one particular model discussed, namely, the Brunswik Lens model, in support of its potential in executive decision-making investigations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Decision-making of the multinational executive: A research paradigm

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References (38)

Publisher
Springer Journals
Copyright
1974 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729394
Publisher site
See Article on Publisher Site

Abstract

Abstract Studies of executive decision-making have traditionally relied upon introspective description and interpretation. Yet psychologists have developed an evolving sophistication in what has been termed “paramorphic mapping” of the judgmental process. This research domain provides a rich framework within which empirical investigations of executive judgment can be meaningfully explored. This part, Part I of a two-part series, looks at several methodological and theoretical considerations applicable to multinational executive decision-making studies; Part II, to appear in a subsequent issue of this journal, provides evidence gathered in a field application of one particular model discussed, namely, the Brunswik Lens model, in support of its potential in executive decision-making investigations.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Jun 1, 1974

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