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Business Economics Vol. 44, No. 4 National Association for Business Economics Economics at Work this data to monitor the regional assessment was developed for Creative Marketing economy and perform partial our recruitment and expansion Solutions for Lead forecasts. I’ve discovered that team in presentation form both Generation in a lead generation and targeted printed and digitally. The assess- marketing is the best way to ments yielded a: Regional Development create a proactive economic Agency development strategy and carry regional economic analysis, out the remainder of the business logistics infrastructure, development functions. Kate MacArthur competitive market analysis, relevant available sites, state & local incentives, Kate MacArthur is the Director of and leading quality of life business intelligence for the Baton 1. BRAC’s Marketing Approach indicators. Rouge Area Chamber (BRAC) Chamber of Commerce and Economic Development Organi- The competitive market analysis zations (EDO) marketing mate- was the key piece of information Business Economics (2009) 44, rials generally conjure up that varied from book to book. 236–237. doi:10.1057/be.2009.25 thoughts of brochures, post- This section covered topics spe- cards, magazine ads, etc. that cific to each industry, such tout the benefits of locating as operating costs, employment a business in a
Business Economics – Springer Journals
Published: Oct 1, 2009
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