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Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Correction to: Relating entertainment features in screenplays to movie performance: an empirical... In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmjθi. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation

Abstract

In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmjθi.
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Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 2021
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/s11747-021-00799-7
Publisher site
See Article on Publisher Site

Abstract

In the original version of this article, there is a plus sign between βmj between θmj in Eq. 1. Instead it should have been βmjθi.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Nov 1, 2021

There are no references for this article.