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N. Borden, P. Kotler (1973)
Marketing management : analysis, planning, and controlJournal of Marketing, 37
Senator Warren G. Magnuson (1972)
Consumerism and the Emerging Goals of a New Society
Lee Richardson (1973)
Consumers in the Federal Decision-Making ProcessCalifornia Management Review, 16
Abstract Consumer advocates and federal agency administrators suggest that consumer interests need greater emphasis in public programs. However, both groups often fail to specify how and where consumers can have input on public policy. Contributions by consumers must be available in the early stages of the program planning process. The challenge to consumers is to take an active role in the programming activities of federal agencies. In addition, federal agencies must implement procedures for consumers to effectively participate in public policy formulation.
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1975
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