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Consumer inputs to public policy programs

Consumer inputs to public policy programs Abstract Consumer advocates and federal agency administrators suggest that consumer interests need greater emphasis in public programs. However, both groups often fail to specify how and where consumers can have input on public policy. Contributions by consumers must be available in the early stages of the program planning process. The challenge to consumers is to take an active role in the programming activities of federal agencies. In addition, federal agencies must implement procedures for consumers to effectively participate in public policy formulation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Consumer inputs to public policy programs

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References (3)

Publisher
Springer Journals
Copyright
1975 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729288
Publisher site
See Article on Publisher Site

Abstract

Abstract Consumer advocates and federal agency administrators suggest that consumer interests need greater emphasis in public programs. However, both groups often fail to specify how and where consumers can have input on public policy. Contributions by consumers must be available in the early stages of the program planning process. The challenge to consumers is to take an active role in the programming activities of federal agencies. In addition, federal agencies must implement procedures for consumers to effectively participate in public policy formulation.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Jun 1, 1975

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