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- Publisher
- Springer Journals
- Copyright
- 1975 The Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02729775
- Publisher site
- See Article on Publisher Site
Abstract
Abstract This article develops and empirically determines a consistency index measuring the degree of loyalty that consumers show in their choice of transportation mode for different kinds of trips. Socio-economic-demographic, travel behavior, and attitudinal variables are examined as possible explanatory factors influencing the loyalty measure.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Jun 1, 1976