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Consumer behavior: An appraisal

Consumer behavior: An appraisal Abstract This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future. *** DIRECT SUPPORT *** A00BV020 00002 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Consumer behavior: An appraisal

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References (4)

Publisher
Springer Journals
Copyright
1980 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729679
Publisher site
See Article on Publisher Site

Abstract

Abstract This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future. *** DIRECT SUPPORT *** A00BV020 00002

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Sep 1, 1979

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