Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Chip Heath and Dan Heath, Switch

Chip Heath and Dan Heath, Switch BOOK REVIEWS value of their policies if they die, interests. It also contains many The future Mr. Carnegie was regardless of how many other of the press stories as well as teaching the first face-to-face claims the company faces. In ef- commentaries and details about seminars in what became the fect, they are promising to pay in the book and the idea of LPB. billion dollar self-help industry. full, even if there is a plague that Because the structure of financial To expand his market he pub- wipes out thousands. This is markets and institutions con- lished the world famous How to really no different from AIG’s tinues to be a number one topic, Win Friends and Influence Peo- writing some $1.6 trillion in business economists are sure to ple. The authors of Switch, Chip credit default swaps that it knew find this book interesting and Heath and Dan Heath, followed it would not be able to cover in timely. suit. Chip teaches in the the event of systemic failure. Stanford Graduate School of John C. Goodman Moreover, AIG felt no compul- Business, and Dan is now at NCPA, The National Center for sion to create a reserve against http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Economics Springer Journals

Chip Heath and Dan Heath, Switch

Business Economics , Volume 46 (1): 3 – Jan 1, 2011

Loading next page...
 
/lp/springer-journals/chip-heath-and-dan-heath-switch-LNOdnyy6kL

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Springer Journals
Copyright
2011 National Association for Business Economics
ISSN
0007-666X
eISSN
1554-432X
DOI
10.1057/be.2010.43
Publisher site
See Article on Publisher Site

Abstract

BOOK REVIEWS value of their policies if they die, interests. It also contains many The future Mr. Carnegie was regardless of how many other of the press stories as well as teaching the first face-to-face claims the company faces. In ef- commentaries and details about seminars in what became the fect, they are promising to pay in the book and the idea of LPB. billion dollar self-help industry. full, even if there is a plague that Because the structure of financial To expand his market he pub- wipes out thousands. This is markets and institutions con- lished the world famous How to really no different from AIG’s tinues to be a number one topic, Win Friends and Influence Peo- writing some $1.6 trillion in business economists are sure to ple. The authors of Switch, Chip credit default swaps that it knew find this book interesting and Heath and Dan Heath, followed it would not be able to cover in timely. suit. Chip teaches in the the event of systemic failure. Stanford Graduate School of John C. Goodman Moreover, AIG felt no compul- Business, and Dan is now at NCPA, The National Center for sion to create a reserve against

Journal

Business EconomicsSpringer Journals

Published: Jan 1, 2011

There are no references for this article.