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Chaos theory and the dynamics of marketing systems

Chaos theory and the dynamics of marketing systems Chaos theory is not well understood or appreciated in marketing, yet it offers a way of improving understanding of marketing systems. A brief introduction to chaos theory is given. Its relevance to marketing is then illustrated through a discussion of different types of marketing models that can result in complex dynamics, including chaos. Next, techniques for detecting the presence of chaos in the behavior of real systems are reviewed. Finally, the implications of chaos theory for marketing theory and practice are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Chaos theory and the dynamics of marketing systems

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References (63)

Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 1994
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070394223003
Publisher site
See Article on Publisher Site

Abstract

Chaos theory is not well understood or appreciated in marketing, yet it offers a way of improving understanding of marketing systems. A brief introduction to chaos theory is given. Its relevance to marketing is then illustrated through a discussion of different types of marketing models that can result in complex dynamics, including chaos. Next, techniques for detecting the presence of chaos in the behavior of real systems are reviewed. Finally, the implications of chaos theory for marketing theory and practice are discussed.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Jun 1, 1994

Keywords: Marketing; Market Share; Lyapunov Exponent; Complex Dynamic; Chaos Theory

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