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Changing marketing opportunities in Eastern Europe and the Soviet Union

Changing marketing opportunities in Eastern Europe and the Soviet Union Abstract The changes in the business environment of Eastern Europe and the Soviet Union indicate that U.S. firms must adjust their perceptions of socialist markets if they are to compete successfully with Western European and Japanese firms. Consensus among the managers of socialist enterprises agree that U.S. firms fail in these markets because they have made little effort to understand the general business environment and the market dynamics that are characteristic of countries in Eastern Europe and the Soviet union. The purpose of this article is to identify and discuss the key elements of the techniques needed to penetrate socialist markets. Sufficient understanding of these factors should produce a strong competitive position for the U.S. firms that are actively pursuing these marketing opportunities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Changing marketing opportunities in Eastern Europe and the Soviet Union

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References (7)

Publisher
Springer Journals
Copyright
1978 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729509
Publisher site
See Article on Publisher Site

Abstract

Abstract The changes in the business environment of Eastern Europe and the Soviet Union indicate that U.S. firms must adjust their perceptions of socialist markets if they are to compete successfully with Western European and Japanese firms. Consensus among the managers of socialist enterprises agree that U.S. firms fail in these markets because they have made little effort to understand the general business environment and the market dynamics that are characteristic of countries in Eastern Europe and the Soviet union. The purpose of this article is to identify and discuss the key elements of the techniques needed to penetrate socialist markets. Sufficient understanding of these factors should produce a strong competitive position for the U.S. firms that are actively pursuing these marketing opportunities.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Jun 1, 1977

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