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CAD eight years later

CAD eight years later Abstract Cohen's “An Interpersonal Orientation to the Study of Consumer Behavior” was replicated using a convenience sample of 265 undergraduate students. The significant comparisons observed by Cohen between product and brand behavior and interpersonal orientations were not supported. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

CAD eight years later

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References (8)

Publisher
Springer Journals
Copyright
1975 The Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729291
Publisher site
See Article on Publisher Site

Abstract

Abstract Cohen's “An Interpersonal Orientation to the Study of Consumer Behavior” was replicated using a convenience sample of 265 undergraduate students. The significant comparisons observed by Cohen between product and brand behavior and interpersonal orientations were not supported.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Jun 1, 1975

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