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Book, video, and software review policy statement

Book, video, and software review policy statement Book, Video, and Software Review Polmy Statement Victoria L. Crittenden, Editor The Journal of the Academy of Marketing Science constructive, professional, and thought-provoking publishes reviews of recent marketing-related books, vid- manner. eos, and software that appear to be of general interest to While continuing to publish essays related to books and both marketing scholars and practitioners. As such, JAMS software, JAMS is initiating a rating system for videos. In does not publish reviews of material intended solely for future editions of JAMS, videos will be reviewed by three individuals. The resulting review will be a combination of classroom skills use (e.g., marketing textbooks). The purpose of the Book, Video, and Software Review the three reviewers' thoughts, concerns, opinions, and so section is to provide thoughtful perspectives on material on, as well as the individual results from a three-star rating related to specific themes (e.g., marketing relationships, system. Naturally, three stars represent a "must-see," with ethics, consumer behavior). The review should be stimu- two stars being an "okay" video, and a one-star rating lating to the reader while sharing knowledge in the mar- representing "not worth your while." keting field. Foremost, reviews should be candid and well Reviews are solicited http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Book, video, and software review policy statement

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Book, video, and software review policy statement

Abstract

Book, Video, and Software Review Polmy Statement Victoria L. Crittenden, Editor The Journal of the Academy of Marketing Science constructive, professional, and thought-provoking publishes reviews of recent marketing-related books, vid- manner. eos, and software that appear to be of general interest to While continuing to publish essays related to books and both marketing scholars and practitioners. As such, JAMS software, JAMS is initiating a rating system for videos. In does not publish...
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Publisher
Springer Journals
Copyright
Copyright © 1998 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070398261007
Publisher site
See Article on Publisher Site

Abstract

Book, Video, and Software Review Polmy Statement Victoria L. Crittenden, Editor The Journal of the Academy of Marketing Science constructive, professional, and thought-provoking publishes reviews of recent marketing-related books, vid- manner. eos, and software that appear to be of general interest to While continuing to publish essays related to books and both marketing scholars and practitioners. As such, JAMS software, JAMS is initiating a rating system for videos. In does not publish reviews of material intended solely for future editions of JAMS, videos will be reviewed by three individuals. The resulting review will be a combination of classroom skills use (e.g., marketing textbooks). The purpose of the Book, Video, and Software Review the three reviewers' thoughts, concerns, opinions, and so section is to provide thoughtful perspectives on material on, as well as the individual results from a three-star rating related to specific themes (e.g., marketing relationships, system. Naturally, three stars represent a "must-see," with ethics, consumer behavior). The review should be stimu- two stars being an "okay" video, and a one-star rating lating to the reader while sharing knowledge in the mar- representing "not worth your while." keting field. Foremost, reviews should be candid and well Reviews are solicited

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Apr 8, 2008

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