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Book reviews

Book reviews Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions JOHN R. GOLD AND STEPHEN V. WARD (EDS) Chichester, John Wiley, 1994. 268pp. s This book makes a timely appearance for South African audiences. With the growing importance attached to local economic development initiatives by the new democratic government, the question of place promotion is assuming an ever-growing significance. Through the use of promotional videos, press advertisements, publicity brochures and handouts, an increasing number of South African cities and towns are beginning to engage in the business of place promotion. The editors of this excellent volume of 14 chapters of material define place promotion as 'the conscious use of publicity and marketing to communicate selective images of specific geographical localities or areas to a target audience' (p. 2). The tools of place promotion can be applied to sell localities as sites variously for inward investment, tourism, residential development, cultural centres and so forth. The business of place promotion may involve a range of actors from local authorities, arms of national government, or the private sector, This volume provides a valuable synthesis on the current somewhat fragmentary state of the art in the 1990s concerning place promotion. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Urban Forum Springer Journals

Book reviews

Rogerson, Christian; Goldblatt, Michael
Urban Forum , Volume 6 (1) – Apr 4, 2009
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References (3)

Publisher
Springer Journals
Copyright
Copyright
Subject
Social Sciences; Human Geography; Landscape/Regional and Urban Planning; Population Economics; Political Science; Sociology, general
ISSN
1015-3802
eISSN
1874-6330
DOI
10.1007/BF03036699
Publisher site
See Article on Publisher Site

Abstract

Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions JOHN R. GOLD AND STEPHEN V. WARD (EDS) Chichester, John Wiley, 1994. 268pp. s This book makes a timely appearance for South African audiences. With the growing importance attached to local economic development initiatives by the new democratic government, the question of place promotion is assuming an ever-growing significance. Through the use of promotional videos, press advertisements, publicity brochures and handouts, an increasing number of South African cities and towns are beginning to engage in the business of place promotion. The editors of this excellent volume of 14 chapters of material define place promotion as 'the conscious use of publicity and marketing to communicate selective images of specific geographical localities or areas to a target audience' (p. 2). The tools of place promotion can be applied to sell localities as sites variously for inward investment, tourism, residential development, cultural centres and so forth. The business of place promotion may involve a range of actors from local authorities, arms of national government, or the private sector, This volume provides a valuable synthesis on the current somewhat fragmentary state of the art in the 1990s concerning place promotion.

Journal

Urban Forum – Springer Journals

Published: Apr 4, 2009

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