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Book and video reviews

Book and video reviews Book and Video Reviews Victoria L. Crittenden, Editor Boston College COMMUNICATIONS The area of marketing communications encompasses at a video, Marketing Services, that focuses specifically on many different ideas and techniques. Integrated Marketing service organizations. Communication: Putting It Together & Making It Work, If you decide to order any of this material, tell the reviewed by Kathleen Kelly, looks at marketing commu- publisher, "I read about it in JAMS!" nication from a broad perspective. The next five reviews focus on two specific communication areas: direct market- ing and advertising. Regarding direct marketing, Joseph Bellizzi reviews Profitable Direct Marketing, and William Integrated Marketing Communication: Carner reviews Direct Marketing Through Broadcast Me- Putting It Together & Making It Work dia: Tg, Radio, Cable, Infomercials, Home Shopping, and More. Career's review leads directly into the advertising by Don E. Schultz, Stanley I. Tannenbaum, and reviews. Alphonso Ogbuehi takes a look at Where the Robert F. Lauterborn Suckers Moon: An Advertising Story about an ad agency Chicago: NTC Business Books, 1993, 209 pages and its client. The following two advertising reviews, How to Develop a Successful Advertising Plan and When Ads When I finished reading this book, I found myself Work (reviewed by http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

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References (13)

Publisher
Springer Journals
Copyright
Copyright © 1997 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02894512
Publisher site
See Article on Publisher Site

Abstract

Book and Video Reviews Victoria L. Crittenden, Editor Boston College COMMUNICATIONS The area of marketing communications encompasses at a video, Marketing Services, that focuses specifically on many different ideas and techniques. Integrated Marketing service organizations. Communication: Putting It Together & Making It Work, If you decide to order any of this material, tell the reviewed by Kathleen Kelly, looks at marketing commu- publisher, "I read about it in JAMS!" nication from a broad perspective. The next five reviews focus on two specific communication areas: direct market- ing and advertising. Regarding direct marketing, Joseph Bellizzi reviews Profitable Direct Marketing, and William Integrated Marketing Communication: Carner reviews Direct Marketing Through Broadcast Me- Putting It Together & Making It Work dia: Tg, Radio, Cable, Infomercials, Home Shopping, and More. Career's review leads directly into the advertising by Don E. Schultz, Stanley I. Tannenbaum, and reviews. Alphonso Ogbuehi takes a look at Where the Robert F. Lauterborn Suckers Moon: An Advertising Story about an ad agency Chicago: NTC Business Books, 1993, 209 pages and its client. The following two advertising reviews, How to Develop a Successful Advertising Plan and When Ads When I finished reading this book, I found myself Work (reviewed by

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Apr 14, 2008

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