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J. Armstrong, R. Rothenberg (1996)
Where the Suckers Moon: An Advertising StoryJournal of Marketing, 60
J. Taylor (1989)
How to Develop a Successful Advertising Plan
Jim Kobs (1991)
Profitable Direct Marketing
J. Sheth, Atul Parvatiyar (1995)
Relationship marketing in consumer markets: Antecedents and consequencesJournal of the Academy of Marketing Science, 23
D. Stamatis (1995)
Total Quality Service
Alvin Eicoff (1995)
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more
D. H. Stamatis (1996)
Total Quality Service: Principles, Practices, and Implementation
S. Diamond (1981)
Trademark Problems and How to Avoid Them
Terry Vavra (1992)
Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
R. Benko (1987)
Protecting Intellectual Property Rights: Issues and Controversies
B. Schneider, D. Bowen (1995)
Winning the service game
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn (1993)
Integrated Marketing Communication: Putting It Together & Making It Work
John Philip Jones (1995)
When Ads Work
Book and Video Reviews Victoria L. Crittenden, Editor Boston College COMMUNICATIONS The area of marketing communications encompasses at a video, Marketing Services, that focuses specifically on many different ideas and techniques. Integrated Marketing service organizations. Communication: Putting It Together & Making It Work, If you decide to order any of this material, tell the reviewed by Kathleen Kelly, looks at marketing commu- publisher, "I read about it in JAMS!" nication from a broad perspective. The next five reviews focus on two specific communication areas: direct market- ing and advertising. Regarding direct marketing, Joseph Bellizzi reviews Profitable Direct Marketing, and William Integrated Marketing Communication: Carner reviews Direct Marketing Through Broadcast Me- Putting It Together & Making It Work dia: Tg, Radio, Cable, Infomercials, Home Shopping, and More. Career's review leads directly into the advertising by Don E. Schultz, Stanley I. Tannenbaum, and reviews. Alphonso Ogbuehi takes a look at Where the Robert F. Lauterborn Suckers Moon: An Advertising Story about an ad agency Chicago: NTC Business Books, 1993, 209 pages and its client. The following two advertising reviews, How to Develop a Successful Advertising Plan and When Ads When I finished reading this book, I found myself Work (reviewed by
Journal of the Academy of Marketing Science – Springer Journals
Published: Apr 14, 2008
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