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- Publisher
- Springer Journals
- Copyright
- 1980 Academy of Marketing Science
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/BF02721977
- Publisher site
- See Article on Publisher Site
Abstract
Abstract Behavioral scientists have noted an increasing emphasis on ethnicity and ethnically defined identities among diverse social groups. The relationships between ethnicity and a concept central to the innovation diffusion paradigm—innovative communication—are empirically investigated within the Black American subculture. Tests of seven hypotheses derived from prior research on black-white consumption patterns reveal significant differences in the correlates of this diffusion construct which appear to be attributable to both ethnic and socioeconomic influences.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Dec 1, 1980