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Beyond Big Data

Beyond Big Data Abstract This talk describes the new directions in computers and communication and their implications for the analysis of massive amounts of data, development of customized marketing plans that go hand in glove with sophisticated digital assistants, continuous computerized experiments to distinguish causation from correlation, and the role of monitoring in market research and the conduct of efficient transactions. Taking full advantage of the potential of these new directions will require increasing sophistication in knowing what to do with the massive amounts of data that are now available. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Economics Springer Journals

Beyond Big Data

Business Economics , Volume 49 (1): 5 – Jan 1, 2014

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References (8)

Publisher
Springer Journals
Copyright
2014 National Association for Business Economics
ISSN
0007-666X
eISSN
1554-432X
DOI
10.1057/be.2014.1
Publisher site
See Article on Publisher Site

Abstract

Abstract This talk describes the new directions in computers and communication and their implications for the analysis of massive amounts of data, development of customized marketing plans that go hand in glove with sophisticated digital assistants, continuous computerized experiments to distinguish causation from correlation, and the role of monitoring in market research and the conduct of efficient transactions. Taking full advantage of the potential of these new directions will require increasing sophistication in knowing what to do with the massive amounts of data that are now available.

Journal

Business EconomicsSpringer Journals

Published: Jan 1, 2014

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