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Approaches to group research with children

Approaches to group research with children Abstract Approaches to conducted group discussions with children, those aged six to twelve, are examined in detail. Three approaches, representing alternative expectations about children in group marketing research situations, are identified: the Creative-drama Approach, the Structural Approach, and the Adult-oriented Approach. The Structural Approach is recommended because it better deals with the cognitive skills of children while addressing the need for structure in encouraging and channeling task participation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Approaches to group research with children

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References (18)

Publisher
Springer Journals
Copyright
1982 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02729349
Publisher site
See Article on Publisher Site

Abstract

Abstract Approaches to conducted group discussions with children, those aged six to twelve, are examined in detail. Three approaches, representing alternative expectations about children in group marketing research situations, are identified: the Creative-drama Approach, the Structural Approach, and the Adult-oriented Approach. The Structural Approach is recommended because it better deals with the cognitive skills of children while addressing the need for structure in encouraging and channeling task participation.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1982

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