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Applying marketing strategy to private source grantsmanship

Applying marketing strategy to private source grantsmanship Abstract As funding opportunities for research and program development continue to decrease, faculty and administrators must understand, to be competitive, that a large part of grantsmanship is marketing. This paper discusses the rationale for seeking grant support, how faculty can identify potential funding sources, and how to target the final submission of the proposal. Understanding these topics will assist faculty in developing those skills required for competing successfully in an increasingly competitive environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Applying marketing strategy to private source grantsmanship

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References (19)

Publisher
Springer Journals
Copyright
1983 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02721925
Publisher site
See Article on Publisher Site

Abstract

Abstract As funding opportunities for research and program development continue to decrease, faculty and administrators must understand, to be competitive, that a large part of grantsmanship is marketing. This paper discusses the rationale for seeking grant support, how faculty can identify potential funding sources, and how to target the final submission of the proposal. Understanding these topics will assist faculty in developing those skills required for competing successfully in an increasingly competitive environment.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Sep 1, 1983

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