Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies

Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral... This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and consequences of two dimensions of personal moral philosophies (idealism and relativism) and perceived moral intensity (PMI). Mixed support is found for hypothesized effects of gender, religiosity, education, experience, salary, and corporate ethical values on idealism and relativism. Idealism increases and relativism decreases PMI in four ethical scenarios. PMI increases perceptions of ethical problems, which reduce intentions to act unethically. The study tests whether relationships between variables, revealing that PMI has direct as well as indirect effects on intentions. Intentions are also influenced by gender: women have more ethical intentions than men, on average, and this effect is not mediated by other variables in the model. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies

Loading next page...
 
/lp/springer-journals/antecedents-consequences-and-mediating-effects-of-perceived-moral-2B9tSfm7nB

References (87)

Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 1999
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070399271002
Publisher site
See Article on Publisher Site

Abstract

This study uses responses from a survey of marketing professionals in a structural equation model linking antecedents and consequences of two dimensions of personal moral philosophies (idealism and relativism) and perceived moral intensity (PMI). Mixed support is found for hypothesized effects of gender, religiosity, education, experience, salary, and corporate ethical values on idealism and relativism. Idealism increases and relativism decreases PMI in four ethical scenarios. PMI increases perceptions of ethical problems, which reduce intentions to act unethically. The study tests whether relationships between variables, revealing that PMI has direct as well as indirect effects on intentions. Intentions are also influenced by gender: women have more ethical intentions than men, on average, and this effect is not mediated by other variables in the model.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Dec 1, 1999

Keywords: Business Ethic; Ethical Problem; Moral Philosophy; Moral Issue; Moral Intensity

There are no references for this article.